With days’ breath away from the 2024 NFL draft, the top projected QB of the draft class, Caleb Williams is expecting to be a long-term part of the organization he joins. Whichever team he decides to debut his NFL career from would impact his career earnings majorly, since the QB has earned lavishly from his NIL days.

Caleb Williams had already made potential NFL-level endorsement money. This is why his joining a franchise that gives him equally posh earnings might turn out to be a more influential factor than anticipated.

Per ON3 reports, Caleb Williams’ annual valuation stands at $2.7 million, which constitutes his $860K NIL value and $1.8 million roster value in 2024. This amount saw a major thrust post his Heisman-winning season. Per the Athletic, Williams could have easily made about $10 million from endorsement deals during his tenure at UFC.

Williams’ marketability is added up as the factor for his hefty NIL deals. Williams became the face of college football when he won the Heisman trophy and hearts in the 2022 season, which earned him a good amount of NIL deals. He has signed several genuine deals with big names in the market.

Caleb Williams’ NIL Deals

The list includes top companies like the Athletic Brewing Company, Alo Yoga, and AC+ION Water in the wellness industry. However, his reach is not limited till there as he has an NIL deal signed with motorcar giant Nissan, fast-food chain giant Wendy’s, and an NFL favorite headphones brand Beats by Dr. Dre. The No.1 prospect of the 2024 NFL draft class has signed some major endorsement deals, which include names like telecommunication company AT&T. Dr. Pepper, Hawkins’ Way Capital, and Fanatics as well.

Williams admitted that out of these all, he was the excited most about his endorsement deal with Beats by Dr. Dre since he is a great fan of their products. So much so that he even provided the Beats headphones to the entire athletic department staff in USC along with his teammates.

Apart from the endorsement deals, Williams also scaled his NIL game up by walking down the ramp for haute contour brands like Hugo Boss. Along with that, Williams has also dipped his toes in the world of apparel by launching his clothing line called ‘Caleb Williams Apparel’.

While his popularity surely plays a part in Williams’ demand as the No. 1 pick, it’s also his perseverance and on-gridiron skills that have earned him the pedestal.