Once the “Big Game” concludes, the offseason kicks into gear, and it’s time to stay committed to the recovery process. Deion Sanders has embarked on a distinctive partnership with a massive organic brand, aiming to promote athletes’ recovery routines. 

The campaign emphasizes that being in your prime is a mindset, and encourages individuals to make informed choices for effective recovery. Coach Prime advocates for the importance of consistency in the offseason to ensure optimal performance.

Coach Prime’s “Own Your Prime” campaign 

Coach Prime has embarked on a distinctive collaboration with California Almonds, termed a “partnership of a lifetime to help consumers own their PRIME.” The campaign aims to raise awareness about the health benefits of almonds in athletes’ recovery, emphasizing the mindset associated with being in one’s prime. The campaign, titled “Own Your Prime,” emphasizes the strategic role of almonds in muscle recovery, backed by research from Appalachian State University. Participants incorporating almonds into their recovery experienced reduced fatigue, increased strength, and decreased muscle damage. In his recent collaborative post on Instagram, Sanders highlights the role of consistency in the process of recovery, “consistently putting in the work, consistently competing with yourself and consistently being smart about recovery.”

Coach Prime’s endorsement adds a significant celebrity touch to the campaign, viewed as a landmark partnership by California Almonds CEO Richard Waycott. The message promotes consistency in recovery, aligning with Coach Prime’s personal routine and highlighting almonds’s role in maintaining peak performance. The campaign leverages the excitement of sports events, emphasizing almonds’ contribution to achieving and sustaining peak performance.

Deion Sanders and his lucrative empire 

Deion Sanders, the multi-talented former NFL and MLB player, boasts a net worth of around $50 million, derived from a diverse array of income streams. Over his illustrious 14-year NFL career, Sanders earned a cumulative salary of $33.5 million, reflecting the financial landscape of the ’90s. Simultaneously, his nine-year tenure in Major League Baseball, playing for teams like the New York Yankees, contributed approximately $13.2 million to his earnings. Notably, Sanders remains the only individual to have participated in both a Super Bowl and a World Series, a testament to his exceptional athleticism.

Read More: 2 Years After Deion Sanders Being Robbed, Colorado Players Suffered Similar Horrible Fate at UCLA

Beyond his on-field exploits, Sanders was a coveted figure for major endorsements, with brands such as Nike, Pizza Hut, GMC, Van Heusen, and American Express seeking his association. While specific endorsement earnings post-2013 are not available, it is estimated that Sanders earned around $5 million per year from endorsements during his playing career. This combination of stellar athletic performance, media visibility, and lucrative endorsements solidifies Deion Sanders’ enduring legacy as “Prime Time” in the realms of sports and beyond.

Watch This Story: Coach Prime Deion Sanders’s coaching conundrum deepens with Colorado football quality control analysts’ promotion