When your dad is Deion Sanders, any conversation can become a crash course in life. That’s precisely what happened.

Shedeur was getting a haircut, and Coach Prime dropped in to give his sons Shedeur and Shilo some dad-vice. Just picture this: A man now known for all things blingy, from sporting fancy clothes to being a sneakerhead, once ditched a $1200 Hugo Boss suit? You read that right: Deion turned the $242.8 billion luxury market upside down. And what is the reason for sharing this experience? To hype kids into brand-building mode. This masterclass comes when Shilo is living in a financial danger zone. 

It’s always fun to be around Deion, as he can make the grandest lessons on life out of seemingly trivial conversations. All that Shedeur was doing was having a haircut when the Buffs HC walked in to strike up a conversation. As captured by Well Off Media on July 19, the caring father took a seat to give a rundown on some essential life hacks. And what better way to learn than to learn how Deion cracked the code? Coach Prime shared how he had a penchant for wearing suits on planes and once went to a Hugo Boss store in Atlanta. 

But then came a point when he decided that anything requiring a “borrowed” tag would not be touching his shoulders. “$1,200 suits…you had to get them tailored and all that stuff but I’m sitting up there thinking to myself why am I wearing another dude’s suit that I had to tell it really ain’t mine…I start getting tailor-made suits. Why would I wear Hugo Boss’ name inside my suit and I will wear my own name inside my suit,” stated the coach confidently. 

Till now, Shedeur and Shilo did not know where the conversation was taking them. And here came the takeaways as Deion advised, “So what you would rather do is get your own brand, quit rocking these other folks’ brands, man.” Considering the present situation, Shilo might have difficulty swallowing this advice. On May 25, the Buffs’ safety declared himself bankrupt and escaped an eight-year-old lawsuit that handed over to him a charge of $11.89 million. But why is Deion frantically pushing his sons to launch their own empires? 

Deion urges his sons to prioritize building their empires before joining the NFL

The father has his reasons. There are no second thoughts about Shedeur and Shilo’s brand endorsement portfolio. The Buffs QB is currently the nation’s top earner with a $4.6 million NIL valuation. The “legend” has managed to make the luxury goods market, poised to grow from $242.8 billion in 2023 to $369.8 billion by 2031, rooting for his name. Deion’s son has top-dog titans like Gartorade, Mercedes Benz, Oikos, and Beats by Dre under his wings.

Shilo, too, is trailing close enough. The Buffs’ safety is valued at $1.1 million, and Gilette, KFC, and Porsche make up a fraction of his NIL deals. He had a deal with Kinly that suggested he would have aimed to foster financial empowerment. However, next year will be a new ball game for the Sanders brothers.

The 2023 season marks the last chapter of Shilo and Shedeur’s college football journey. With this, they would no longer be under the safety net called NIL. Deion Sanders struck up this master plan to instill within them a “go-getter” mindset to make themselves financially independent while onboarding to the NFL.