What’s Making Rob Gronkowski’s LA Bowl the Priciest Seat Among This Weekend’s Games?

Being the conclusive event of the CFB season comes with its challenges. With a mammoth audience expecting a million little things, it becomes one tough task to make each end meet. However, the UCLA Bruins vs Boise State Broncos showdown, as well as Rob Gronkowski, is striving to fulfill each wish the audience is dearly clinging to.

Earlier this month, the LA Bowl signed a multi-year deal with Gronk, officiating his rights as the host of the event. The news has not only enthralled the fans with adrenaline, fueling the magnitude of the Bruins-Broncos further but also has skyrocketed the ticket prices of the event.

The culprit of the pricey LA Bowl tickets

Surprisingly, it is not Gronk who holds the complete credit for the inflated tickets. Rather, it is the West Coast teams that have got each fan worked up to secure a spot at the So-Fi Stadium. With the starting range of tickets being $60 to $120, lasting up to $200 and more based on the seating preferences, it is set to generate insane turnover in just a day.

Another contributing factor to the steep prices of the event might be the location, the So-Fi stadium. The $5.5 billion stadium is not only one of the most expensive stadiums ever built in the nation but also one of the top-ranked stadiums. All of this, plus Rob Gronkowski’s historic anchoring, as well as other activities attracting fans of all ages. All in all, it’s an income goldmine for the LA Bowl.

Now, with Gronk on their team, they can swiftly take their marketing game up several notches. The execution of which they have already started. From Rob Gronkowski flaunting his vocals with the New Directions Veterans Choir for the National anthem, or the mysterious game-exclusive beverage ‘Gronk Cooler’, the prolepsis is getting more and more intense with each revelation.

The hype around the LA Bowl

The LA Bowl, being one of the most recently launched bowls, has perfectly understood the workings of marketing. With the sight-for-an-eye So-Fi Stadium being its hub, they have cleverly woven the Bowl’s marketing plots around it. Along with this, the classic West Coast conference rivalries have contributed their fair share.

Read Also: Rob Gronkowski’s LA Bowl 2023: Teams, Date, and Everything You Need to Know

The Mountain West has a clean sweep record against the Pac-12 conference, with the Utah state snatching the victory from Oregon State in 2021, and the Fresno state humiliating the Washington State in 2022. This time, the Pac-12 has a shot with the 7-5 Bruins against the 8-5 Broncos.

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