Jayden Daniels NIL Earnings: How Much Did He Make From NIL Deals at LSU?

The pride and gem of the Tigers is on his way to being one of the top picks at this year’s Draft and he’s going to step foot into the NFL, already a wealthy athlete.

Jayden Daniels, the quarterback for the LSU Tigers, has had an amazing season in 2023. He threw out over 3,812 passing yards and finished an impressive number of 40 touchdowns. His overall performance made him the recipient of the 2023 Heisman Trophy and he’s now in line to be the next generational talent in the NFL. With all that being said, here’s a look at how much he’s earned through his 4 years as a college athlete.

Jayden Daniels’ NIL earnings in LSU

As per On3’s NIL valuations, Daniels holds an annual value of over $625,000 and a staggering roster value of $1.6 million, bringing the total to around $2.2 million. Currently, he ranks 57th among college football players and 78th overall. With the NIL policy recently coming to light to better the financial incentives of college athletes, it’s safe to say that the LSU QB has enjoyed his fair share of privileges.

His time at LSU saw several brand endorsement deals coming his way as well. The more notable partnerships of Daniels include- Beats by Dre, Urban Outfitters, HEYDUDE Shoes, and Powerade. Moreover, Daniels had a few words to say about why the LSU Tigers are attractive to young players and other college athletes in terms of wealthy NIL deals.

“It’s a blessing”: Jayden Daniels talks LSU’s standout NIL deals.

Jayden Daniels is among five college football stars and other NIL athletes featured in Powerade’s fall football campaign that was broadcast throughout the 2023 season. As such, Daniels expressed his gratitude for being a part of such a tight-knit group and also highlighted what makes LSU special for other players.

He said, “I feel grateful to have my first national NIL deal with Powerade. It’s a blessing. I’d just say it’s the brand that LSU has. You’re playing at a premiere university in the best conference where all eyes are on you. And then, just the people that came before you that’s paved the way for us, as far as Shaq (Shaquille O’Neal), Tyrann Mathieu. Those types of people have so much power.” Thus, while LSU has been such a great place to excel for Daniels, both financially and otherwise, he will now be looking to make a dent among the mountain of the greats in the NFL.