Move over, avocado ice cream—Tom Brady’s newest obsession isn’t what you’d expect. Fresh off his first season as FOX’s $375M golden-voiced analyst, the seven-time Super Bowl champ just dropped a bombshell: he’s doubling down on his post-NFL hustle. But before we get to that, let’s rewind and crunch stats like a Panini sticker album. Over 23 seasons, Brady racked up 89,214 passing yards, 649 TDs, and 7 rings—numbers so wild they make Madden look tame. His playoff record? 35 wins, 13,400 yards, 88 TDs. Dude’s basically the LeBron James of football (some might say the other way around), minus the Space Jam remix. Even at 40, he bagged MVP like it was a Target clearance aisle. “You wanna know which ring is my favorite? The next one,” he famously quipped. Guess what’s his new end zone?

Enter CardVault. It turns out that Brady has been moonlighting as a collectibles mogul. The GOAT just went full Wolf of Wall Street, snagging a 50% stake in CardVault, rebranded as “CardVault by Tom Brady.” Founded in 2020, this isn’t your grandpa’s dusty card shop. With flagship stores at TD Garden, Gillette Stadium, and Foxwoods Casino—plus a new spot at New Jersey’s American Dream mall—it’s a collector’s Disneyland.

Think cutting-edge authentication, VIP trading lounges, and live-streamed “box breaks” that’ll make you sweat like a fantasy draft. “If broadcasting doesn’t work out,” Brady joked on Instagram, “there’s always CardVault…” Cue every Brady hater muttering, “Cool, cool, cool, cool, cool” à la Jake Peralta from Brooklyn Nine-Nine, with signed Brady cards it’s going to sell like hotcakes as “CardVault has set the gold standard for what a modern fan experience should be,” Brady assured.

Tom Brady’s vision? “Turn fans into collectors and collectors into curators of history.” Or, as he deadpanned in a promo vid: “We are going to make more of those.” Classic Brady—short on flair, big on results. But don’t sleep on the nostalgia factor. “Sports collectibles have been part of my DNA since childhood,” he told PR Newswire. Translation: Remember that 199th-pick kid nobody believed in? Now he’s literally selling his own legacy.

Tom Brady juggles broadcasting and ownership

So, how’s TB12 balancing FOX, CardVault, and his Las Vegas Raiders side hustle? “It’s been an awesome journey these last 18 months,” he told Sports Illustrated, “and I know I got another at least 9 years to go.” Translation: The man’s playing 4D chess while we’re stuck on checkers. Sure, Raiders QB drama looms (looking at you, Aidan O’Connell), but Brady’s laser-focused on FOX. “When you’re one of the leaders of the team, there are no days off,” he once said. Cue Any Given Sunday vibes: “On any given Sunday, you’re gonna win or you’re gonna lose.” Spoiler: Brady rarely loses.

Brady’s pivot from pigskin to play-calling wasn’t all confetti and mic drops. His Week 1 FOX debut covering Cowboys-Browns had fans split like a poorly graded rookie card. Some called his commentary “smooth as a Montana spiral”; others roasted him harder than a tailgate brat. Yet, like his infamous 28-3 comeback, Brady leveled up. By Super Bowl LIX, he was dropping insights sharper than a Patrick Mahomes no-look pass.

“The 2024 @nfl season is in the books,” he posted post-game. “It certainly was a new challenge… but I’m lucky to be part of this great [team] @foxsports. How long until Week 1???? LFG!!” Translation: Dude’s hooked what’s next? More Brady-isms on FOX, more CardVault expansions, and maybe a Raiders QB whisperer gig. “The true competitors,” he says, “are the ones who always play to win.”

Whether he’s breaking down Cover 2 defenses or breaking into the memorabilia biz, Brady’s still chasing that next W. And honestly? We’re here for it. As he’d say: LFG, and in CardVault’s way “ONE TEAM, ONE DREAM!”