“Never Been a Benchmark for Fitness”: Tom Brady Called Out for His Most Recent Business Venture ‘Nobull’

Tom Brady epitomized the resourceful use of the first year of his retirement with the various ventures he dipped his toes into. Be it being one to pass some seriously strong opinions on the pro league, or founding a nutrition and apparel company, Brady did it all in his career. However, now that he’s got all the time on his hands, upscaling the contour of his existing brands was the next step. As a result, he announced turning TB12, a wellness company that he founded with his trainer Alex Guerrero in 2012, and Brady, an apparel brand that he founded in 2022, into a wellness company altogether. The idea was executed when ‘Nobull’, a Boston-based sportswear brand, was merged with TB12 and Brady.

With the merger, Brady now has increased responsibility for himself to promote a complete wellness brand based on his image. The old fans might not need much convincing when it comes to Brady’s products. The young audience, however, needs the touch of marketability with a dash of appeal from Brady. Since the company aims to offer products related to fitness and wellness, will Tom Brady be the best face to sell it? It was a question from KR Jones, who was not convinced that Brady had the right physique to set off the selling of the merger.

“No one on the face of this earth has ever been like, ‘I want a Tom Brady body’. He’s never been looked at as a benchmark of physical fitness. TB12 is not somebody that I rock with off the field. He’s got a lot more to close that gap in order to get people to buy in off of just his name,” Jones said. While Brady has the gridiron records to die for, does he have a face to sell the products? Looking at Tom Brady’s aspirations from the merger, seems that he is set to make it work anyhow.

Tom Brady’s merger with Nobull

“The goal for us is massive growth that will change the game in training and nutrition for the world,” Brady said in the Facebook post. “There’s no limit on how many people we can impact and that’s what I’m most excited about,” Brady said, defining his expectations regarding the merger.

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The deal has made Tom Brady the second biggest shareholder of ‘Nobull’ behind Mike Repole, the co-founder of Under Armour. On the other hand,  Nobull is a fan favorite for Crossfit fans and has experienced a similar growth to TB12 since it was founded in 2015, per Forbes. Moreover, Per WWD, Brady’s brand has also had a fantastic kickstart. Hence, Brady is also expected to make a boom in sales with the merger. However, would Brady need to upscale his physique as well to better the sales? Only time will tell.