When a teary-eyed Jason Kelce gave his retirement speech last year one word was mentioned more often than a few others: Family. From talking about his upbringing with his brother Travis to how their mother was largely the breadwinner in their household, Jason tried his best to include everyone who helped him along the way. He also reserved a special thank you for his wife Kylie saying, “She has also given me three beautiful girls and a life that increasingly brings me more fulfillment off the field than it does on.” Kylie had previously mentioned that he wanted her husband to retire at a reasonable time so he could “play with our kids comfortably.” Well, nearly a year after he hung up his cleats, Kelce is now seeking to construct a new home for his expanding family in Delaware County.

Jason and Kylie moved into a home in Haverford Township in 2018 after their wedding and bought an adjoining property in 2020 with plans for expansion. The couple has three daughters — Wyatt, 5, Ellie, 3, and Bennett, 2 — and announced in November 2024 announced that a fourth is on her way. With that in mind, Jason showed up at a Haverford Township Zoning Board hearing last Thursday and laid out plans to build a new house and requested variances to add a fence and flatten slopes to his Coopertown Road property. This request, however, has set alarm bells ringing for the neighbors, who have raised concerns over potential runoff and flooding if the slopes are removed.

While testifying about the changes to his property, Jason noted, “Obviously, things for my family are quite unique with the security purposes. We’d like to deter, a little bit, the foot traffic coming in and out of the home. We are trying to put a fence that sufficiently does that while also appeals to the aesthetic of the area and that people would appreciate,” according to a report by CBS Philadelphia.

A safer entryway and expanded space, swapping slopes for grass, and a gated driveway. Landscape architect Matthew Nelson detailed shifting the driveway 80 feet and adding “aesthetic” fencing.

His neighbor Wendy De La Rosa, however, raised concern about water runoff onto her property from the construction and from the removal of the slopes. Zoning Hearing Board Member Robert Kane agreed that there would be increased runoff during construction but that sediment controls would be in place once construction is finished.

Ultimately, the board approved the variances under the condition that stormwater runoff management was implemented to safeguard the Kelces’ neighbors and the surrounding area. Notably, Kelce’s plan for expansion has been a long time coming and hints at something big.

He purchased the four-bedroom, 2.5-bathroom home in Pennsylvania back in 2018 for $680,000, which was  $120,000 less than its initial asking price. Then, two years later, he acquired the adjacent property spanning 8 acres for $3.96 million. Not stopping there, Jason moved to add another nearby house to his portfolio in September 2023 for $1.35 million.

At that time, various sources reported that Jason Kelce planned to demolish the three existing homes to build a single mansion for his family. It looks like he is taking the first steps to do exactly that. Meanwhile, Jason Kelce’s property ventures go beyond Pennsylvania.

In 2022, he secured a beachside four-bedroom retreat in New Jersey’s Sea Isle City — just a block away from the sandy shores. This marked his first foray into coastal real estate. Jason also hasn’t forgotten his roots, owning a three-unit rental property in Cleveland, where he grew up.

Top Comment by bp5_226

It’s his property. As long as he adheres to the zoning and bylaws and gets approval, then let him...more

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His investment in real estate is just one way how he is not only keeping himself occupied post-retirement but steadily expanding his brand presence.

Jason Kelce has been growing his brand ever since his retirement

Just days after his retirement, the former Eagles center teamed up with Campbell Soup, who launched their first Legend Edition Chunky can featuring Jason.

Last year, he also signed a three-year, $24 million deal with ESPN to appear as one of the cohosts of their Monday Night Countdown show. Meanwhile, the New Heights podcast, which Jason cohosts with his brother Travis is soaring high after they signed a $100 million deal with  Wondery, a podcast streamer owned by Amazon, in August 2024.

Jason also owns Underdog Apparel which provides “inspiring clothing that you can wear with pride, knowing that you’re making a difference in your city,” according to its website. Moreover, in September last year, Jason was signed by the hotel chain Marriott as their  “Fanbassador” for the football season.

His NFL career might be done and dusted, but Jason Kelce is not away from the spotlight. Yet as he balances family safety and neighborly goodwill, one question lingers. Can a hometown hero expand his kingdom without leaving the community feeling sacked?

What’s your call—fair play or unnecessary roughness?