Sunday is here, and so is the Fox NFL Kickoff. And as expected, the stage was set for some live moments that caught social media’s attention for its absolute absurdity…

The prey this time was NFL star-turned-broadcaster Rob Gronkowski, as a slight oversight led to a brutal and hilarious expose on live television. This weekend, Gronk had brought along with him Tom Brady (his former New England Patriots teammate), who’s already the network’s lead analyst. Other faces, as expected, included Charissa Thompson, Michael Strahan, Julius Edelman, and Charles Woodson.

But, at one point, as Gronk was animatedly carrying out his hosting duties while waving his hands around, Thompson hilariously called out the former tight end’s fashion faux pas—leaving the tag on his suit!

Promptly, the broadcaster rushed over to Gronk. “Hold on, hold on, time out,” she said as she turned over her co-host’s hand revealing a tag of the Michael Strahan Brand attached on the suit’s wrist. “The tag is still on your suit. Michael Strahan, are you taking it back?,” she asked her other co-host. The crew burst into laughter as Gronk fumbled for an excuse.

“I got Detroit Blue on right now, so obviously the Lions are number one,” Rob cheekily replied in an attempt to recover from the fumble. Even Brady couldn’t hold it in as chimed in, saying, “That’s a good trick.” As expected, fans had an absolute field day with the hilarious incident, further intensified after Strahan took it on himself to share it, with some fun and some business in mind…

Earlier today, the former New York Giants defensive end took to Instagram to share a video of the incident, while tagging Michael Strahan Brand‘s (a lifestyle brand for men’s and boys’ apparel line) official page—quite a smart marketing move, we must say.

Strahan even took the opportunity to answer Thompson’s question, writing: “@charissajthompson, I can confirm we are not taking the suit back, @gronk just loved having my name on his suit! I😂😂😂 I gotta say… @michaelstrahanbrand suits do look good LOL…@gronk might be planning on returning his suit later 😂

The playful jab set up the next act of this drama. Michael Strahan’s playful response turned the simple blunder into a viral sensation. The icing on the cake, as one may call it.

Fans are having a field day

One of the first comment came from Brady himself, as he wrote: “Love this soooooooo much!!!!!”

And fans loved it, too. Many commented on the camaraderie, with one user writing “@michaelstrahan 😂😂 I was watching it when @tombrady called @gronk out on his tag!!! That was epic!!! 😂😂😂😂”

Others pointed out how Strahan seamlessly blended humor and a nod to his suit line. Strahan’s response also reignited the friendly competition with Gronk. Their lighthearted banter has become a staple of the show, keeping fans entertained week after week.

The tag incident isn’t the first time Fox NFL Kickoff has turned a small moment into viral gold. Thompson’s sharp wit, Gronk’s good-natured antics, and Strahan’s quick-thinking response are made for TV magic.

Brady, Gronkowski, and Strahan’s chemistry is another reason fans tune in. As one viewer noted, “Love this group! Never miss this show!!! Sat next to Terry at a Super Bowl and he was on every flashback up on the screen!! His reaction was so fun!” Referring to the attention Terry Bradshaw draws with his antics.

Another user aptly caught the pulse of the moment, commenting, “Well he can’t take it back NOW that you outed him…😂”, while another wrote, “GRONK be doing all kind of random ish, I love it 😂😂😂😂😂😂😂😂” 

Strahan’s Instagram post only added to the fun, cementing the moment as a highlight of Sunday’s NFL coverage. Fans eagerly await what the trio will cook up next, proving once again that the Fox NFL Kickoff crew knows how to keep viewers engaged and laughing. Stay tuned for more sideline laughs and on-air mishaps as the NFL season rolls on. Because when it comes to this crew, you never know what’s coming next!