You know Terry Bradshaw—the man who can’t quit winning. The arm that launched four Super Bowl wins, the voice that’s crackled through your TV every NFL Sunday for 30 years, and the grin that’s equal parts mischief and charm. But just when you think the Hall of Famer’s playbook is all out of surprises, he’s got one more trick up his sleeve. This time, it’s not about football. So, what’s Terry Bradshaw’s next big play?

On February 6, 2025, Bradshaw dropped a bomb… a glass of liquor, perhaps—during the Super Bowl LIX festivities in New Orleans. He shared a clip from Chef Noah Hester (his stepson-in-law) promoting his Bradshaw Bourbon with a 25% discount through February 16. He even teamed up with bourbon guru Fred Minnick for a live taping of The Fred Minnick Show on the 7th. “Get two bottles—drink one tomorrow, save one for Monday,” Hester teased on Instagram. “Coz you’re gonna need it.” This isn’t just a business move. It’s a homecoming.

Bradshaw’s journey—from Steelers legend to Fox’s goofy pundit—has been anything but ordinary. After retiring in 1984, he swapped touchdowns for telestrators, becoming CBS’s color commentator before anchoring Fox’s pregame show in 1994. Alongside Howie Long and Jimmy Johnson, he turned analysis into comedy gold.

Even when flubs like mixing up halftime highlights went viral. “I told FOX: ‘If I could die on the show, think about the ratings, right? Are we not about ratings?’” he once joked. But behind the laughs lay grit. In 2022, Bradshaw battled cancer twice—melanoma and a treatable bladder tumor—while grieving the loss of stepson Cody to addiction in 2009.

Through it all, he leaned on family: wife Tammy, daughters Rachel, Erin, and Lacey, and grandkids who call him ‘Pappy.’ “I thought winning four Super Bowls was hard,” he quipped, “but it’s nothing compared to raising three girls.” However, he did both the tasks like a pro.

Now, at 76, he’s toasting new chapters. The bourbon venture, launched in 2020, ties back to his Louisiana roots and love for unscripted moments. “I knew Greg Gumbel but not the guy sitting next to him. He stood up from the desk and walked across the studio… it was a confident stride of someone who was totally at home in front of the camera,” said Fox exec David Hill, recalling their 1994 hiring. That same swagger fuels his latest pivot.

Bourbon, football, and family ties

Bradshaw’s New Orleans appearance isn’t just about whiskey. It’s a nostalgia trip. The city hosted his first Super Bowl win in 1975 (IX), and now, 50 years later, he’s back—mixing gridiron glory with barrel-aged grit. At the Marriott event, he’d share the stage with Dierks Bentley, Rob McElhenney, and Noah Hester, whose 525 Foundation advocacy (born from Cody’s death) adds heart to the hype. Yet retirement whispers linger.

During a media scrum, Bradshaw confirmed plans to exit Fox after 2027, eyeing Super Bowl LXIII (2029) as his curtain call. “I told my wife before I left the room a while ago — I was sitting there and I said, ‘I got two years left at Fox. I’m 76. It’s a young man’s game, I get that. Everybody wants the new thing. I’ll be 80. I think that’s time, and that’s 80 years old and that’s pushing it,” he laughed, nodding to successor rumors. Critics pounce on his slip-ups, but fans adore the authenticity. He shrugged, “[But] I’m not looking over my shoulder.” For now, Bradshaw’s doubling down on legacy.

His bourbon—103.8 proof, like his career fire—sits beside The Bradshaw Bunch’s reality TV chaos and grandpa duties. Daughter Rachel, a country singer, credits him for reviving her music dreams after widowhood. Erin, a champion equestrian, perhaps jokes that he’s Pappy first, TV star second. So what’s next?

More laughs, more bourbon, and one last Super Bowl mic drop. “I love what I’m doing,” Terry Bradshaw insists. But when 2029 arrives, don’t bet against him cracking a joke, hoisting a bottle, and striding off. Confident as ever… into the sunset he’s earned.