The Big Easy is buzzing with more than just jazz and gumbo this Super Bowl week. Between bold fashion statements and sideline drama, New Orleans is serving up a spicy pre-game spectacle. Let’s just say Michael Strahan is bringing the heat, while Terry Bradshaw is cooling things down.

Michael Strahan and Starter just unleashed their fourth collaborative collection, and it’s a love letter to New Orleans. Michael Strahan Brand posted two screenshots of a news article from Women’s Wear Daily announcing the launch. “Our new MSX x Starter Super Bowl LIV limited edition drop is available now at @fanatics and @dickssportinggoods…,” the caption read. The MSX x Starter lineup—varsity jackets, windbreakers, hoodies, and graphic tees—pops with Mardi Gras flair, Bourbon Street vibes, and nods to the city’s iconic culture.

“This collection marks the fourth drop between these two iconic sports brands. It’s a perfect example of our partnership, and captures the vibrant culture of New Orleans and the excitement of Super Bowl LIX in every piece,” said Carl Banks, President of G-III Apparel’s Sports Licensing Division. Available now at Dick’s Sporting Goods, Fanatics, and the Super Bowl Experience, it’s a touchdown for fans craving game-day swag.

But Strahan isn’t the only one making waves. Starter’s rolling out exclusive events, like a star-studded Crown Royal bash featuring Juvenile and Mannie Fresh. Plus, their Visa-backed pop-up shop on Canal Street opens February 1, flaunting limited-edition gear. Talk about a first-down frenzy!

With its deep roots in sports culture, Starter is making sure its legacy stays strong on the biggest stage. While Strahan dresses the part… Bradshaw’s tackling a different kind of prep work: damage control.

Terry Bradshaw’s mea culpa: a lesson in sideline etiquette

Remember Bradshaw’s 2023 Super Bowl quip telling Andy Reid to “waddle on over here” and “have a cheeseburger”? Yeah, that didn’t sit well with Chiefs Nation. “Oh, I am the worst there is,” Bradshaw admitted to PEOPLE. He called Reid the next day, groveling: “I had no idea I’d create such a storm.”

Reid laughed it off, but Bradshaw’s learned his lesson. “Fans are very protective of their football team. I’m an outsider, so therefore I don’t have a right to say that, and I get it,” he said. With Kansas City eyeing a historic three-peat, Bradshaw’s vowed to keep his jokes light and breezy this time. But can he resist a playful jab? The stakes are higher than a Bourbon Street balcony.

Bradshaw knows a thing or two about back-to-back wins—he nailed it twice with the Steelers. But a third straight ring? “The hardest thing to do is to three-peat,” he said. “Everybody guns for you… wants to beat you. Everybody rallies in the glory of beating the Steelers… It’s exhausting, mentally exhausting.” Once skeptical, he now admits, “Now I’m saying to myself, ‘They’ve proven me wrong’… It’s going to be a tough task for them, but now I’m convinced.”

Post-game interviews are Bradshaw’s spotlight, and he’s scripting a smoother routine. “I’ll ask a fun question or I’ll do something that gets them involved in the telecast. I’ll try to have some fun with them,” he shared. No cheeseburger jokes—just pure celebration. And when he’s not on-air, he’s hitting the road with The Terry Bradshaw Show, mixing country tunes and touchdowns for fans in Branson, Niagara Falls, and beyond. Meanwhile, Strahan’s fashion game is unstoppable.

His collection’s hidden designs and retro Starter logos are flying off shelves, blending sports nostalgia with NOLA’s soul. From the Convention Center’s Super Bowl Experience (Feb. 5-8) to Strahan’s Instagram, it’s a full-court press of style.

Super Bowl LIX isn’t just a clash of teams—it’s a cultural mashup. Strahan’s threads celebrate New Orleans’ heartbeat, while Bradshaw’s apology reminds us even legends fumble. As the Chiefs and Eagles face off on February 9th… grab your jersey, avoid the dad jokes (please), and let the games begin!