Ex-wife Gisele Bundchen Directly Challenges Tom Brady’s TB 12 With Her New Endeavor

Back in 2022, Gisele Bündchen and Tom Brady announced their split after 13 years together. They shared the decision amicably on social media, expressing a mutual commitment to a fair and harmonious separation. 

Ushering in the “new chapter” in both their individual lives both Bündchen and Brady have adeptly managed the complexities of separation, prioritizing nutrition, mental peace, and the well-being and upbringing of their children above all else. Bündchen and Brady might be committed to embracing the challenges of co-parenting. Their professional endeavors, however, may find themselves in competition with one another.

Gisele Bündchen’s new venture challenges Brady’s TB12

Ahead of the launch of her new cookbook “Nourish: Simple Recipes to Empower Your Body & Feed Your Soul,” the renowned Brazilian supermodel and activist, has teamed up with Erewhon, a prominent wellness destination and supermarket in Los Angeles. Their collaboration introduces the Giselderberry Boost Smoothie, a delightful and nutritious beverage. At the core of this smoothie is Gaia Herbs’ black elderberry syrup, a favored supplement of Bündchen and her family, endorsed by the supermodel as an ambassador for the eco-conscious wellness brand. This partnership underscores Bündchen’s commitment to wellness and Erewhon’s dedication to offering health-enhancing options to its patrons. However, her recent business endeavors might compete with her ex-husband Brady’s own concoction. 

TB12, co-founded by NFL star Tom Brady and his body coach Alex Guerrero, is a fitness company dedicated to promoting the TB12 method for enhancing overall health and well-being. Central to TB12’s approach are its nutritional supplements, including protein powder and electrolytes, crafted to support optimal hydration, plant-based nutrition, functional strength and conditioning, and cognitive fitness. Tom Brady’s favorite smoothie recipe, as endorsed by the company’s website, is a nutritious powerhouse that he enjoys almost daily, providing an impressive 34 grams of protein added with the goodness of hemp seeds, chia seeds, and ground flaxseeds, along with a handful of walnuts. Safe to say, Bundchen’s newest venture can definitely establish itself as a direct competitor of his ex-wife’s berry-laden beverage. 

Gisele Bündchen’s Giselderberry Boost smoothie

Erewhon and Gisele Bündchen’s collaborative effort: the Giselderberry Boost smoothie, is a limited-time offering infused with immune-boosting black elderberry syrup from Gaia Herbs, curated to enhance both flavor and wellness benefits. Crafted with a blend of organic coconut milk, coconut meat, banana, acai, dates, and lucuma, a generous serving of plant-based protein and a dollop of almond butter complements this indulgent smoothie, creating a nourishing and satisfying beverage experience. Despite its elevated price point of $19, the Giselderberry Boost smoothie offers more than just a delightful taste—it also supports a worthy cause. 

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A portion of the proceeds from each purchase will be directed to the Rodale Institute, a global non-profit organization dedicated to advancing the regenerative organic movement through agricultural research and education. This meaningful initiative aligns with Bündchen’s commitment to promoting holistic wellness and environmental sustainability. Available exclusively at Erewhon locations, the Giselderberry Boost smoothie allows health-conscious consumers to indulge in a delicious treat while contributing to a greater purpose. Don’t miss your chance to savor this delectable blend of flavors and support a worthwhile cause.