Prime Time can sell and can be sold too. There is something about his ?electric personality? that can miraculously move and motivate people. He has already had an illustrious career as a two-sport legend and an even more lucrative one in the field of branding and marketing. Coach Prime is as much a brand as it is a transformative coaching icon. He has been able to single-handedly transform a program that was popularly discarded as a football afterthought into a national sensation. Even though Deion Sanders might make it seem easy, it is not half as easy as it seems.

On the latest episode of Fox Sports Radio?s ?2 PROS AND A CUP OF JOE? hosts Brady Quinn, Jonas Knox, and LaVar Arrington, react to the Prime Effect brought about in Colorado by Colorado?s new head coach, Deion Sanders, who is all set on releasing a book he has authored. The analysts believe that despite the hefty contractual salary seeded to Deion Sanders, Colorado University has more to gain in profits than what is being paid out.?

?There is a business to all this?: How Colorado pays in futuristic bills?

When asked about the funding for Prime Time’s tenure at Colorado, the athletic director, Rick George, had famously responded, “We don’t have the money yet…But I know we’ll have it.” This is something the analysts on the latest episode of Fox Sports Radio?s ?2 PROS AND A CUP OF JOE? also seem to allude to. They justify Coach Prime?s promotional endeavors as an important aspect of helping Colorado raise enough money to be able to pay him back. ?They have to go out and get more money since they are not being able to compensate the amount of money that Coach Prime has been able to bring in This year,? said Quinn.?

He thinks that even if Sanders wins as many games it would not make much of a difference since it is ultimately the amount of merchandise and ticket sales that is profitable. ?He promotes to get back what he can potentially make,? since Colorado ?did not have enough money to pay him what he is worth.? ?Colorado gives Coach Prime a piece of the revenue generated from the sale of merchandise and tickets, ?to get to that number.? However, given the enormous influx of fame and financial surge boring into Colorado by Coach Prime the ? business to all this? has become successful.?

Prime Time ushers in Colorado?s prime?

Prime Time, has consistently drawn packed crowds to his team’s games. With Sanders at the helm and a rejuvenated roster, the Buffaloes have become a must-watch team. They’ve achieved sell-out status in four games, including the Colorado State matchup, and their upcoming game against Oregon is approaching full capacity.?

Read more: Colorado?s Hoax Exposed as Deion Sanders Gets Accused of Exploiting Travis Hunter to Elevate Son Shedeur?s?NFL?Status

There has been a significant rise in donations reaching $8 million, and other categories experienced a minimum increase of $3 million. Furthermore, the estimated value of the amplified media exposure that came with hiring a Pro Football Hall of Famer, renowned for drawing cameras, was calculated at $249 million. With his infectious winning mindset continuing to rise above complacency, Deion Sanders has not only been able to transform a previously struggling program into a powerhouse but has also readily become one of the most successful brand marketing experts around the globe.?

Watch this Story: Coach Prime Deion Sanders Shares His Heartache Over Colorado?s Recent Disheartening Defeat