
via Imago
Credits: Imago

via Imago
Credits: Imago
Mark Zuckerberg‘s Meta made some exciting announcements! Their newly announced celebrity-based AI characters have generated a lot of buzz and excitement among the fans—famous figures like Tom Brady, Charlie D’Amelio, and many others have their own AI chatbots. However, as cool as the bots seem, they also have their flaws.
While testing various Meta AI characters, the chatbots were discovered to be providing misinformation. Not only that, they unacknowledged the brands, sponsors, and businesses the celebrity figures work with. The same happened in responses from Tom Brady’s AI character. And, the results were honestly very embarrassing.
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Bru, Tom Brady’s AI version makes a blunder
The chatbots are aided by Meta’s Llama 2 generative AI technology to generate human-like responses. Besides such great features, they can also generate facial expressions resembling various celebrities. Moreover, they look very life-like. Despite the similarity, there exist huge differences between the real and the created. And they exhibited their limitations.

via Imago
NY: Celebrity Sightings – 2023 US Open – Day 12 L-R Professional NFL player Tom Brady attends the Semifinal Mens Single tennis match between Carlos Alcaraz and Daniil Medvedev during the 2023 US Open tennis tournament at the USTA Billie Jean King National Tennis Center, Flushing Corona Park, New York, NY, September 8, 2023. New York NY USA NOxUSExINxGERMANY PUBLICATIONxINxALGxARGxAUTxBRNxBRAxCANxCHIxCHNxCOLxECUxEGYxGRExINDxIRIxIRQxISRxJORxKUWxLIBxLBAxMLTxMEXxMARxOMAxPERxQATxKSAxSUIxSYRxTUNxTURxUAExUKxVENxYEMxONLY Copyright: xAnthonyxBeharx Editorial use only sipausa_48236687
Brady’s chatbot, Bru, was asked about the NFL legend’s favorite TB12 snack. Surprisingly, Bru had no idea what TB12 was at all. The star has a line of TB12 protein powders and snacks that helped him stay on the football field for more than two decades and keep up with his wellness. The chatbot was unaware of that fact and said he prefers ‘old fashioned pizza and wings’. To make it worse, Bru posted a recipe for a snack that included tomatoes. And, Brady is allergic to tomatoes.
Read More: Days After Gisele Bundchen Confessed to “Surviving” in Marriage, Tom Brady Exposes His Toxic Trait
The test resulted in a blunder. Besides making such a serious mistake regarding Tom Brady’s preferences, the chatbots displayed similar flaws in their responses as other celebrities. Charlie D’ Amelio’s AI Coco, dissed the brand she has been in a multi-year partnership with. Such responses can be problematic and give rise to systematic challenges.
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What are these systematic challenges?
Such mistakes by AI can have real-world consequences. As Tom Brady mentioned in a podcast, technology is extremely advanced right now but can also provide much misinformation. People can have way higher expectations from these bots and believe everything they say. Not to mention, it not only leads to disappointments but also certain consequences as per the situation.

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NFL, American Football Herren, USA Preseason-Las Vegas Raiders at Dallas Cowboys Aug 26, 2023, Arlington, Texas, USA Former NFL player Tom Brady on the field before the game between the Dallas Cowboys and the Las Vegas Raiders at AT&T Stadium. Arlington AT&T Stadium Texas USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xTimxHeitmanx 20230826_mcd_sh2_131
According to the Meta Spokesperson, the AIs are not designed to mention brands that are paying the advertisers. Even though any content creator will be able to create their own chatbot, they would have to be extremely aware of the cons if the sponsorships are significant to them. Under the limelight, one can potentially get into an unwanted sticky situation.
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What if influenced by the buggy chatbots, someone presents Brady with an edible item that includes an allergic ingredient? That can lead to severe consequences. What else do you think might happen in such similar situations?
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