USA Today via Reuters
Nov 30, 2023; Arlington, Texas, USA; Colorado Buffaloes head coach Deion Sanders (right) talks with Dallas Cowboys owner Jerry Jones before the game against the Seattle Seahawks at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports
USA Today via Reuters
Nov 30, 2023; Arlington, Texas, USA; Colorado Buffaloes head coach Deion Sanders (right) talks with Dallas Cowboys owner Jerry Jones before the game against the Seattle Seahawks at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports
Coach Prime has been touring to promote his new book, “Elevate and Dominate: 21 Ways to Win On and Off the Field.” This is Deion Sanders’ second book after “Power, Money & S*x: How Success Almost Ruined My Life.” After covering Atlanta and Dallas, he finally arrived at the home of his football team in Colorado. The former NFL cornerback made an Instagram post with two pictures and a gratitude video.
As Colorado braced for the Spring Ball, his book tour could not have ended at a more perfect location. While Deion Sanders has recently been out promoting his new book, his Colorado team has been preparing for the start of spring practices. The Buffaloes prepare for the first of 15 spring sessions, which includes the “Black & Gold” spring game on April 27th. But they made time to support their coach’s latest endeavor.
Coach Prime felt humbled by Colorado home crowd’s electric reception
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Sanders thanked his ‘home crowd‘ for a warm reception at the Macky Auditorium in Boulder. Taking to Instagram, he talked about how it is always good to interact with the home crowd in Colorado. Expressing his gratitude, Deion Sanders exclaimed, “Thank You, Colorado!” Giving a brief description of the book, he said, “From the mindset you cultivate, the discipline you uphold, and your faith in God — champions aren’t born; they’re made, day by day, choice by choice and decision by decision. You’ve got to BE CONSISTENT and BELIEVE every darn step of the way.”
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Deion Sanders has already earned acclaim as one of the greatest motivators and inspirational leaders of our time. He sets himself apart, whether it’s his presence on the field, in the business, or in his community. Now, he delivers the ultimate playbook full of inspiring personal stories and winning strategies.
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All you need to know about Deion Sanders’ latest book
“Success isn’t just about what you achieve between the lines on game day or stacking up money you may never fully enjoy. It’s about winning in ALL ASPECTS of life,” Sanders said in a statement about the book last year.
While the book is pretty articulate with its title, “Elevate and Dominate: 21 Ways to Win On and Off the Field,” fans have been guessing about the new lessons Coach Prime has to share with his readers. His publisher, Gallery Books, will release the book under the 13A label. They earn recognition as a “new imprint publishing renowned and relevant Black voices in culture and politics.”
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They have published several New York Times bestsellers, including Janet Jackson’s ‘True You.’ Sanders released the book on the 12th of March and is also working on releasing an audiobook at a studio attached to CU’s Champions Center. As Deion Sanders maintains his excitement for his latest project, would you be interested in reading and reviewing it as well? Let us know in the comments below.
