Born in Stevenage, United Kingdom lives in Monaco, and is an honorary citizen of Brazil. Lewis Hamilton, in a sense, is Mr. Worldwide. Around the globe, on every street that Hamilton steps foot on, everyone recognizes him. Such is the popularity of the Mercedes man. This popularity often directly correlates to marketability as well. We are all aware of the Brit’s marketability with his colossal endorsement deals. However, with his honorary citizenship in Brazil, Hamilton has opened a whole new market of marketability for him.
Despite his multi-million dollar salary, Hamilton has made most of his millions through endorsements. Brazilian Bank, Itaú Personnalité, is also cashing out on Hamilton’s marketability with their latest commercial.
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The Mercedes man became an extremely popular figure in Brazil, with his post-race win celebration in 2021. Hamilton showcased his love for the country with a special ode in 2022, as well. His appreciation for Brazil coupled with his citizenship is the reason why Hamilton is the poster boy for the latest commercial. Hamilton joins the likes of Tom Brady’s ex-wife and Brazilian model Gisele Bündchen, worth $400 million, who is the brand ambassador of Brazilian bank C6.
Staring in the commercial titled “Always in motion,” Hamilton says, “Teamwork is crucial for me, because I always want to perform at the highest level and now I found this mentality in a bank, Itaú Personnalité. Who is helping you move forward? Keep that in mind when choosing your bank.” (Translated Via Google)
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This commercial marks the first time Hamilton is representing a Brazilian brand. Something tells us, it won’t be the last, especially after the Brit is a Brazillian citizen. An honor that brought tears to his mother’s eyes.
A proud mother got teary-eyed after Lewis Hamilton received the honorary citizenship
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A host of cheering fans welcomed Hamilton during his citizenship ceremony. The emotionally charged ceremony also roped in Hamilton’s mother as well.
After the Brazilian GP, in an interview, Hamilton revealed, “My mum was in tears earlier in the week when we were facetiming. She was like she can’t believe her son is receiving so much love in another country that’s far away from where she is from, so she wanted me to say thank you to everybody.”
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The amount of love and appreciation Hamilton receives from Brazilian fans is incredible. Hamilton reciprocates the appreciation at every opportunity he gets and we don’t see that changing anytime soon.