3 Months Before Big Release, $165 Billion Giant Set to Take Madden Back to Ancient Times With ‘Failing Tech’ Integration in 2023

The world of finance and entertainment is merging into one as days go by. The biggest example would be the renaming of the iconic Las Angeles Lakers arena, Staples Center, to Crypto.com Arena. As sports and the crypto world continue coinciding into one, a similar impact can be seen in the world of video games, at least one bearing a resemblance to the competitive business.

EA Sports has turned into an iconic video game venture since its inception in 1991. Games such as Madden NFL and FIFA defined an entire generation’s childhood as many new players continue embarking on their virtual journey. However, there seem to be some recent additions, and the collectibles might leave a much more long-lasting impact than one can imagine.

EA Sports gets a new partner

On the 1st of June, Nike Virtual Studios and EA Sports announced a partnership that intends to bring dot-swoosh digital collectibles to their marquee franchise games. Nike described the newest venture as the first of many steps to creating a “new digital community experience.”

While the exact specifics of these additions to the games have not yet been disclosed, the $165 Billion giants did offer fans a sneak peek of the future. Usually, the Madden NFL games are released during August, and with EA Sports making an announcement this early, implementations can be expected in the immediate series. While the idea of a community experience is alluring for most fans, there are still major questions about the NFTs. The Non-Fungible Token industry experienced a massive boom in 2021, but its alarming collapse made many define it as a ‘scam’. Yet, there are major companies that did sign noteworthy contracts and they might just have to see the whole thing through.

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Interestingly, the announcement managed to leave out every possible mention of the conglomerates indulging in the NFL business. Rather the terms used were “self-expression and creativity“, which at the end of the day if it doesn’t pan out as intended could lose the average gamer their joy and push the video game franchise back years.

Are EA Sports following GameStop’s lead?

Just days prior to EA Sports going out of its way to incorporate the NFT industry in its virtual world, GameStop made a similar announcement. The otherwise, meme-oriented venture did however proudly announce them getting into the blockchain world, unlike EA who kept the whole thing shrouded in mystery.

With EA Sports and GameStop getting into the crypto world, other massively relevant Blockchain-based games would find themselves competing with the big dogs. However, as the recent markets have shown, not many are interested in the NFT world other than the uberly laser-eyed techno-cult, and maybe the gamers will have a similar reaction.

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