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NEW YORK – OCTOBER 3: Model Gisele Bundchen attends the “Taxi” film premiere, featuring a Taxi Cab Drive-In, at the Jacob Javits Center October 3, 2004 in New York City. (Photo by Evan Agostini/Getty Images)

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NEW YORK – OCTOBER 3: Model Gisele Bundchen attends the “Taxi” film premiere, featuring a Taxi Cab Drive-In, at the Jacob Javits Center October 3, 2004 in New York City. (Photo by Evan Agostini/Getty Images)
Gisele Bündchen can’t catch a break. The Brazilian supermodel has been all over the internet. Just when it felt like her divorce was no more the talk of the town, another bomb dropped on Tom Brady’s ex-wife.
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As Cryptocurrency startup, FTX, turns to rival Binance for help amid the liquidity crisis, Gisele Bündchen scratches her head. In a master marketing campaign, Gisele was brought in as FTX’s brand ambassador and eventually went on to be the company’s head of environmental and social initiatives.
Philanthropy turns costly for Gisele Bündchen
As cryptocurrency is still a less explored sector, the principles of the company’s CEO are what got Gisele attracted to join them. “Whenever someone is willing to commit to change, I’m willing to help,” said Gisele as she expressed her awe towards FTX pledging to donate $1 billion over the year to charitable causes. Quite a large amount going towards charity from a company that was around only for two years.

Her campaign with FTX also read, “I’m in on FTX because we share a passion for creating positive change.” Her vision for this association had always been philanthropic. However, just like most of the world and her ex-husband, Tom Brady, she couldn’t resist the crypto bug. “It was all new to me, but I liken it to when we first got the internet. I remember not understanding it—I had my fax machine and wanted to hang on to my pencil and paper! There’s always that period of disruption, but then the new technologies that seemed so foreign become a part of your life.” These naïve comments from the supermodel earlier, are quite alarming now, given the recent development in the cryptocurrency world.
Bloodbath in the Crypto markets
While it may have seemed like a new thing to try, cryptocurrency is currently at rock bottom. With its staggering downward trend over the recent months, cryptocurrency owners have been taking exits whenever possible.
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As FTX looks to liquidate, its CEO lost almost 94% of his net worth overnight, approximately $15 billion. Tom Brady and Gisele Bündchen also have a stake in the company. With the company shares plummeting, their stake also has definitely been in the bloodbath. There is no exact amount known, but it will be significant enough to cause a dent in their pockets.

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INDIANAPOLIS, IN – FEBRUARY 05: Tom Brady #12 of the New England Patriots chats with his wife Gisele Bundchen after losing to the New York Giants by a score of 21-17 in Super Bowl XLVI at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana. (Photo by Rob Carr/Getty Images)
Gisele’s initial comments on signing with FTX seemed very dreamy, as cryptocurrency trends were very bullish. However, those same comments now come across as points of concern for the Brazilian.
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Watch this Story: Rob Gronkowski, Odell Beckham Jr and Tom Brady’s investment in crypto becomes butt of jokes from the onion
Tom Brady has made a career out of calling the right plays. This time, it seems like he might have called the wrong one, as FTX is in major financial soup. Gisele will hope her vision with FTX wasn’t as blurry after all when Binance takes over. Unfortunately for them, this all comes very soon after filing for divorce.
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