Taylor Swift and Travis Kelce are emerging as market influencers. Taylor Swift began her Eras Tour this year on March 17th. But little did Swifties and football enthusiasts know that both industries would intertwine this season. These alleged dating partners crossed paths in July. After the Kansas City Chiefs tight end attempted to gift a friendship band to Tay-Tay, rumors of their potential romance began circulating. Shortly after that, fans’ dreams came true when the two were seen together at the Chiefs’ season opener. Since then, they have allegedly been forming a close bond, with Swift attending several games in Kansan and, most recently, Kelce gifting her a new Chiefs jersey jacket.
Although as of now, nothing has been officially confirmed about their love story, the 12-time Grammy winner and 2-time Super Bowl champion are undoubtedly making their names in the business mogul’s list.
The business is extending for Taylor Swift!
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Taylor Swift’s Eras Tour took a cinematic turn as the singing sensation released her “The Eras Tour concert film” on the big screens. The Eras Tour premiered in Los Angeles on October 11th, and Swift was joined by many stars from the entertainment industry, as she shared on her Instagram.
The movie was released in theaters worldwide on October 13th, and on its first day of release, the “Reputation” singer earned a substantial box office collection, reportedly around $50 million on the first day.
Furthermore, according to a report, her fans are also finding ways to make money from the Swift era. One tweet mentioned, “Taylor Swift fans are now selling their ‘Eras Tour’ popcorn bucket and tumbler for $437 on eBay!”
🚨 | Taylor Swift fans are now selling their ‘Eras Tour’ popcorn bucket and tumbler for $437 on eBay! pic.twitter.com/qKirO8ps6G
— Taylor Swift Facts (@blessedswifty) October 13, 2023
These popcorn buckets and tumblers are part of the movie experience and were originally priced at around $19.89 for most moviegoers.
Read more: Travis Kelce Gifts Vintage Chiefs Jacket & Candle to $740M Worth Rumored Love Interest Taylor Swift
While $740 million Swift and her fans are making a significant profit from the tour, her alleged boyfriend Travis Kelce’s jerseys are also seeing a resurgence. Of course, there is a slight difference in price.
Travis Kelce is back in the market!
As soon as the tight end, Travis Kelce returned to the season after recovering from his ankle injury, his debut game not only showcased his prowess on the field but also witnessed a significant rise in his financial market presence.
The $30 million tight end’s jerseys range in price from $119 to $184, with the baseline cost being approximately $129, which is the most commonly sold and highly demanded price point.
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However, even this baseline cost of $129 is $308 less than what fans are selling and creating demand for $437 popcorn buckets in the name of Swift. Nonetheless, Kelce’s jersey market achieved a top-5 ranking in jersey sales.
This price difference in the stars’ merchandise is likely due to Swift’s larger fan following compared to Kelce’s, but both individuals are attaining significant milestones in the market besides achieving success in their respective fields.
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It was revealed that Kelse’s merchandise sales had received a remarkable boost of about 400 percent, along with a surge of over 300,000 social media followers since the beginning of the Swiftie saga.
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