The Kansas City Chiefs vs. New York Jets match has always been one of the most anticipated competitions. However, after the last match of Chiefs witnessed the pop star Taylor Swift making an appearance, the excitement has just multiplied. The MetLife Stadium since a week back has been the talk of the town for both NFL fans and music enthusiasts, courtesy of the Swift-Kelce association.
Amidst this, while the rising bond between the two helped the NFL tight end in terms of sales, there is another commercial front associated with the team in red that welcomed a good 40 percent rise. It accounts for the tickets of tonight’s game that will see the big showdown between the dynamic duo of Travis Kelce and Patrick Mahomes and the rising QB Zach Wilson. It is in lieu of the mega offer made to the 12-time Grammy winner by the NFL!
Taylor Swift receives a special offer from the NFL
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The NFL has extended an open-ended invitation to their beloved superstar Taylor Swift. The fan account of the megastar just hours back on ‘X’ declared, “She’s invited to any game that she wants to come to, It’s an open invitation.” This special invite has set fire to a lot of excitement, sparking a significant surge in ticket sales for the upcoming New York Jets vs. Kansas City Chiefs game.
After Swift’s appearance at the Kansas City Chiefs game on September 24, rumors of a possible romantic involvement between her and Travis Kelce have swirled. This celebrity connection started a frenzy amongst the Swifties, who have been quick to embrace football and anticipate her presence at NFL games.
🚨 | @NFL has invited @TaylorSwift13 to any game:
— “She’s invited to any game that she wants to come to, It's an open invitation.” pic.twitter.com/6nquIw0ChV
— Taylor Swift Facts (@blessedswifty) October 1, 2023
The economic impact of the Swift effect on the NFL is evident. The proof of this was presented by online marketplace TickPick when they reported that the average ticket price for the Sunday game surged from $89 to $119, with last-minute tickets reaching as high as $152 each. Swift’s immense popularity, exemplified by the ticket frenzy during her Eras tour, has played a pivotal role in this ticket sales boost.
While her own shows witnessed a massive jump in sales during her tours, in the past few weeks, it has been the NFL world that has tasted this commercial impact. In fact, Travis Kelce also felt the Swift effect as sales of his jerseys soared by an astonishing 400%.
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Taylor Swift spurs Travis Kelce’s sales
As reported by Fanatics, a sportswear and fan merchandise company, Kelce’s Jersey saw a staggering 400% spike in sales across all of their sites, including NFLShop.com. The credit for the same goes to Swift’s appearance at Arrowhead Stadium. This surge in jersey sales placed Kelce’s jersey among the top five in the NFL on that Sunday, reflecting the significant influence of Taylor’s star power on sports merchandise.
Her attendance not only boosted jersey sales but also contributed to a surge in television ratings for the game. Fox Sports announced that the Chiefs vs. Bears game drew 24.3 million viewers, becoming the most-watched NFL contest of the weekend. This impact on both merchandise and viewership demonstrates the far-reaching influence of pop culture icons like Taylor Swift on the world of sports.
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