“I’m from Texas, so I grew up a Houston Texans fan, Dallas Cowboys fan. I watched a lot of them growing up. For that to happen, it’d mean a lot to me, it’d be a blessing for sure,” Matthew Golden remarked on The Rich Eisen Show. With this remark, his aspirations of playing for his home-state team are pretty much clear. Well, after clocking a 4.29 40-yard dash at the NFL Combine, the ex-Houston Cougars player has become a highly touted wide receiver prospect for the first-round pick in the NFL Draft 2025. And, including the Cowboys, many other NFL teams are keeping their eye on him.

Impressively, the mullet star’s stellar performance and impressive stats can’t be overlooked. During last season with the Texas Longhorns, he amazingly recorded 987 receiving yards with 9 TDs. And, it is no wonder that with his exceptional speed and explosiveness, ex-Houston Cougars WR solidified his status in the football realm. And, because of his stellar clutch performances, route-running, and versatility, he has earned the NIL (Name, Image, and Likeness) opportunities. Fans are equally invested in knowing about his NIL deals, sponsorship, endorsements, and contract deals.

What is Matthew Golden’s NIL deal worth?

Matthew Golden, who dominated his skills at Houston and the Texas Longhorns, has a whopping “six-figure” NIL deal. According to the Houston Chronicle’s article published back in Nov 2023, the star wide receiver has earned the hefty six-figure NIL deal of around $250,000 from SEC schools.

This was really a significant offer, and his coach, Dana Holgorsen, expressed concerns about retaining Golden with such competitive NIL offers. Undoubtedly, it was such a big offer the WR earned, and his coach, Dana Holgorsen, voiced concerns about keeping Golden when he had such attractive NIL offers.

According to UH’s coach Dana Holgorsen, the standout WR Golden received impressive “six figures” from SEC schools to move. “He’s been offered six figures and 250 thousand… these numbers are bonkers. I don’t know if they are true or not but he’s getting offered a lot of money to go play for SEC schools,” UH’s coach stated this during a radio show. “Hope he stays. We have to continue to elevate our NIL program if we expect to retain guys like that,” he further added.

Apart from that, UH’s coach also provided special details about his major deal worth $250,000. This NIL deal is worth enough to showcase Golden’s status in the football world. And, for sure, the great regard that other schools have for Golden’s talent and potential is reflected in his NFL deal. Matthew also signed NIL deals with several other companies.

Who are Golden’s top NIL sponsors?

Interestingly, the former Longhorns WR has inked several NIL deals as of March 2025. According to the On3 website, he first collaborated with a Houston-based construction company, Rockwood Alliances Inc., in August 2023. Interestingly, at that time, including him, the other 4 Cougars players also signed the NIL deal with the construction company.

Besides this, in January 2024, he partnered with Vanguard Volkswagen. A month later, in February, he joined hands with Pop Up Birthday to provide joy, hope, and normalcy to children in foster care through a personalized birthday experience. Further, he signed the NIL deal with We Are Blood.

On 22 February, WR expressed his elation over this deal on his X handle. “Happy to use my NIL in support of the @weareblood mission to provide and protect the community blood supply & to inspire Central Texans to save lives locally,” he mentioned in his post.

And his other NIL deal came with ArcAustin. The WR expressed his exhilaration over this partnership with this organization. “Envisioning a future in which people with intellectual and developmental disabilities have the same opportunities as others to pursue full and productive lives, I am proud to partner with @thearcofthecap,” he wrote in an X post caption on Feb 29, 2024.

And, last year in April, his NIL collaboration with the Salvation Army of Austin also drew much attention. Not only this, the company sponsored Matthew, but he signed a new deal with one of the renowned football apparel brands, Under Armour, ahead of the 2025 NFL Draft. During the press release for Under Armour, he said, “They care about development — not just in the game, but in life. To be part of that legacy is humbling.” And, as he takes strides in his NFL stardom dreams, his NIL deals indeed deserve attention.