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The rumored relationship with Taylor Swift has not just “put Kelce on the map”, but has also boosted his brand value. Ever since the billionaire, singer-songwriter made her appearance at the Arrowhead Stadium for the Chiefs vs. Bears match, the world has gone baffling for Killatrav. And it’s not just Swifties, but brands are looking to engage the Kansas City Chiefs TE for endorsements ever since he started to be associated with Taylor.

And now, amid all the media frenzy, pictures surfaced that show the 6 feet 5 inches, dashing young man in, umm, a “sultry” pose. Raising up the temperature on the internet, netizens are wondering: What is he up to?

Killatrav raises temperatures in stunning new photoshoot

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In photos obtained by the Daily Mail, the 34-year-old can be seen laying “seductively” on a black couch. One of his arms on his head and the other one on his leg. The TE was sporting a white shirt and black trousers. Surrounded by crew members and a professional photoshoot setup, we still don’t know what he was posing for. “It’s the pose of a man taking success in stride. The man of the moment, with the world at his feet,” the report said.

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The report speculated that it could be for a brand endorsement but did not identify which brand. Kelce already makes $5 million in sponsorships and after his rumored relationship with Taylor Swift came to light, his value has “increased overnight“. One expert said that if Kelce could get between $200,000 and $600,000 for a six-month deal, Taylor has bumped it up to $400,000 to $1 million. And this is just the beginning of Kelce’s rise to stardom.

The rise and rise of brand Travis Kelce

According to Kelce, he’s ‘just riding the roller coaster‘ after his sudden shoot to stardom after Taylor walked into his life. As reported by TMZ, his jersey sales rose 400% and he added 400,000 new Instagram followers. If you look at Google searches for “Chiefs”, they show a sharp spike around every Chiefs game in anticipation of Swift’s presence.

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Kelce, being a smart man, is taking every advantage of the spotlight. Daily Mail also reported that Kelce’s lawyers have filed five new trademarks. For what you ask? To protect player #87’s sky-rocketing earning potential. Travis Kelce, Alright Nah, Flight 87, Kelce’s Krunch and Kelce’s Instagram handle, Killatrav, have all been put under trademark protection. If you want to use any of those, you might have to pay a royalty to Kelce.

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Till now, Kelce has endorsed brands like State Farm, Nike, and Bud Light. He even came under fire from Aaron Rodgers for promoting the Pfizer vaccine. But this is just the tip of the iceberg. We are only going to see more of the TE from now. That, my friends, is the “Taylor Effect”.

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