The ‘New Heights’ podcast is reaching new heights with each passing day! Hosted by brother duo Jason and Travis Kelce, the podcast has significantly grown in popularity since the latter’s relationship with Taylor Swift. During the podcast’s 50th episode in July 2023, Travis addressed the billionaire singer for the first time and narrated how she refused to “talk” to him before a concert. The episode became the talk of the town, which resulted in a ton of new listeners. However, introducing a new fan base has also resulted in some massive changes.

Travis and Jason spoke to the fans at the Cannes Lions 2024. During their question-answer session, the host asked the Kelce brothers how they handle the influx of Swifties to their podcast. According to Jason, the ‘New Heights’ podcast was always the home for hard-core NFL fans who wanted to hear all the nitty-gritty of the sport. But, with many new listeners who may not necessarily be football freaks, the show has “expanded” – but how? As per Travis, by making it “more simple.”

“You gotta listen to your viewers,” said the Kansas City Chiefs‘ TE. “We do have a lot of new football fans coming in. So not just talking football like we would in the locker room. Trying to like necessarily dumb it down or make it simple so that everybody can follow along, still enjoy the show.” It is a point that hit home with Jason Kelce especially. Being the father of three daughters, Wyatt, Elliotte, and Bennett, he loves that young girls are getting into football thanks to Taylor Swift.

The ‘New Heights’ podcast started in August 2022 and it has already crossed 802 million clicks on YouTube. Interestingly, more than 750 million views have been since the famous 50th episode where Travis Kelce brought up Taylor Swift. Not just YouTube, the podcast is also generating revenue from various other platforms like Spotify and Apple podcasts. In April 2024, the podcast was valued at a whopping $100 million. However, the three-time Super Bowl winner’s profits are not stopping there!

Travis Kelce gets a boost in his earnings thanks to Taylor Swift

Travis Kelce has successfully dislodged Tom Brady as the poster boy for the NFL, all thanks to Taylor Swift. Her latest concert at Anfield in Liverpool saw fans flocking in, wearing Kelce jerseys. Liverpool is a city where soccer is the most popular sport. Hence, the NFL jerseys are certainly a great sign for not only the 34-year-old footballer but the league as a whole. Kelce had a massive 177% jump in royalties and earned $2.4 million thanks to insane merchandise sales after making his relationship with the pop star public.

The nine-time pro-bowler is also making waves in the acting world as well. Kelce will make his much-anticipated acting debut with the TV show ‘Grotesquerie’, under the masterful direction of Ryan Murphy. Rumormill suggests the NFL star may also rock the silver screen with a $100 million Hollywood blockbuster. On the ‘New Heights’ episode 92, Kelce also admitted to looking for “movie deals” and wants to be a part of the upcoming sequel, ‘Happy Gilmore 2’.

Though the podcast is becoming more and more lucrative, Travis Kelce revealed after the minicamp in June that he is focusing on retaining the Lombardi Trophy and making the Chiefs the first team to win the Super Bowl thrice in a row.