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After a drought of 50 years, the Chiefs were finally on their way to create a legacy, no dynasty, as they began a quest of a threepeat. You see, the team was finding success in the postseason, but they kept losing (10 of 12) playoff games from 1993 to 2017 despite their one of the most successful coaches in Andy Reid being at the helm for 5 years of this 24-year-long struggle. But with the 2019 SB win, things changed for the better for KC and their record of 78-22 in the last five years, with a record 15 wins last season, has only proven their worth. But, it did not take black clouds of storm to take over the 4-time Super Bowl champs.

Last season was filled with successes for Kansas City until it ended in a 22-40 loss to the Eagles in SB LIX. But there were looming storms of controversies as well. The most prominent one? Officials’ favoritism towards the Chiefs. Remember the call that went against Bills’ Josh Allen in the AFC Championship? Allen appeared to have covered enough yards to get a line for gain after enough pushes from his teammates. Many stills showed a referee standing in the correct position to make the right call. Even the broadcasting crew concluded that it was Allen’s point to take. But what really happened was the call going to the Chiefs and Patrick Mahomes, benefiting them in a 32-29 home win over the Bills, pushing them to their third consecutive playoff appearance. While the Clark Hunt-owned team believed it was a result of their hard work and faith in God, many NFL followers believed otherwise. Cue the witches and black magic!

It did not take time for the NFL world to mount against the Chiefs and claim that they “sold their soul to the devil” after they made a third round to the Big Game. But for a team that gave its all to turn their despair into admiration, the owner’s wife Tavia Hunt was not going to let the less heavenly noises win over the one super power she believed in. What followed was long posts and continuous responses from the director of the Chiefs Women’s Organization to shun down these rumors as she confirmed By God’s grace we’ve had success, but it’s not “black magic” or referee favoritism (look at the stats on this)—it’s lots of hard work, belief, and purpose.” But now, she has another battle to fight as she magnifies her faith.

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Kansas City doesn’t do curses. Not in football, not in business, and certainly not in the Hunt household. Hence, Tavia Hunt took to Instagram with a pointed warning about a billion-dollar brand playing fast and loose with soul-selling contracts.

In her Instagram story, Hunt shared a post by lead pastor Jonathan Pokluda with a video of the $1.4 billion canned water brand Liquid Death’s latest marketing stunt. She highlighted the part of the caption that read, “I am super out on Liquid Death. They are asking you to sell your soul to them and hired a witch to curse their drinks. Spread the word.”

One video in the post showed a clip from Liquid Death’s Halloween promotion video where a lady in black clothes like witches and playing a type of drum called out to the spirits saying, “Now is the time of the dead. I ask you, spirits, those who are listening, I invite you here. I offer this water as a vessel for you to come into this world. And when the cans are opened, you are released. I welcome you!”

For the Halloween and the people who take the phrase “hydrate or die-drate” quite seriously, the company brought back the Liquid Death Country Club membership plan that requires either a $125K annual fee or, upon arrival, you will be asked to “sell your soul” in the form named “Bill of sale for one eternal human soul” of signing a digital contract that welcomes you into the Liquid Death community of over 225,000 members which then leads to a wonderland for the brand loyalists filled with multiple flavors of the beverage and goodies.

Interestingly, Tavia’s take on the beverage brand may not solely (no pun-intended) be based on her stance towards their marketing. Because, again, the Chiefs and its QB1, Patrick Mahomes, too came into the spotlight for their playoff successes. “Win as a team. Lose as a team,” Tavia declared after the loss and has continued to stand up for them.

Mahomes, myths, and the Hunts’ replay assist rabbit hole

Now, let’s pivot to Tavia’s other headline: defending truth. When the NFL investigated claims that refs baby Mahomes like he’s the last avocado at a guac party, she didn’t stay quiet. On Feb 27, KCTV5 and NFL Network’s Mike Garafolo reported on media Wednesday: “the league reviewed the number of fouls drawn by quarterbacks to see if any preferential treatment exists.

“The league found there’s no pattern. Mahomes, who was the recipient of a questionable roughing the passer penalty and later an unnecessary roughness penalty in Kansas City’s AFC Divisional win over the Houston Texans this January, ranked 8th among 33 quarterbacks the league studied on a fouls drawn per 100 hits basis in 2024.”

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These findings go in line with the NFL’s officiating spokesman also claimed that calls for Mahomes were in line with the NFL rulebook. The report also revealed the top names to get the calls: “Miami Dolphins quarterback Tua Tagovailoa (7.32) and Buffalo Bills quarterback Josh Allen (6.73) received the most and second-most calls from officials in the 2024 season.” And no wonder, this was enough for Tavia to prove her point again. She shared screenshots from the report on her Instagram story.

“That’s our QB1!! ❤️🙏🏽 God bless you, Patrick Mahomes,” she wrote. Stats back her up: Mahomes ranked 8th in penalty fouls per 100 hits (3.53) in 2024—hardly ref royalty. “The referees are doing their best to call the game as fair and proper as best they can,” Mahomes shrugged in a press conference as the Chiefs headed to face the Eagles in the SB LIX.

But the NFL’s new Replay Assist system—expanding to QB slides and late hits—is their mea culpa. Yet, even tech can’t kill conspiracies. Remember when Roger Goodell called favoritism theories “ridiculous”? Tavia’s response? A family photo with Clark Hunt captioned, “Culture grounded in winning with character.” Translation: We don’t cheat; we dominate.

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Bottom Line: Tavia Hunt’s playing 4D chess while Liquid Death’s chugging drama. Between soul-selling beverage and “is Mahomes a ref magnet?” gossip, she’s the NFL’s moral compass—part Sunday school teacher, part sideline saint. As Mahomes would say, “Keep grindin’.” And maybe hydrate with something not cursed.

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