Super Bowl LVIII Halftime Performance: Who Is Usher’s Girlfriend? Meet Jennifer Goicoechea, a Successful Music Industry Executive

The man, the myth, the legend, Usher, will take the stage at Allegiant Stadium for a power-packed performance. The credit for his halftime performance at Super Bowl LVIII might just go to his girlfriend, Jennifer Goicoechea. His girlfriend has deep roots in the music industry, and it is most probable that the two met due to business-related endeavors.

In the wake of this upcoming mega-event, we investigate the romantic life of the Grammy-winning R&B singer and his relationship with Jennifer Goicoechea. Usher was married twice before finding Goicoechea and is very open about his relationship. He even has two kids with her. Let’s take a deeper look at who she is.

Who is Jennifer Goicoechea?

She was born and raised in Miami and came from a performance and arts background. Her mother was the director of operations at ACT Productions. She studied recording arts at Full Sail University in Winter Park. She learned a lot from her mother, Barbara, and eventually landed a job as Ciara’s assistant. So, she also has some connections with the NFL since Ciara is Russell Wilson’s wife.

After her studies and professional career with Ciara, she moved to California, established her own company, Boogs’N’Effect Management, and later became the senior vice president for A&R at Epic Records. She is single-handedly responsible for many hits on Billboard in R&B and hip-hop. She was publicly spotted with Usher in 2019 and has two children with the R&B singer.

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After two marriages, Usher has found someone he can serenade for life and has been open about his relationship with Goicoechea. According to some sources, her connection to Usher dates back to 2016. They officiated their relationship in 2019 at Diddy’s (Sean Comb’s) birthday party in LA. For now, his wild days might be over, and he is embracing his family life.

Usher’s family life with Jennifer Goicoechea

The Grammy Winner takes pride in his relationship with Jennifer and thinks she is a fantastic partner and a great “support system” for him. He substantiates this by saying that his girlfriend completes the parts of him that he couldn’t. He points out how raising children with her has given him new insights into communication.

In a People article, he said, “We have an amazing dynamic between our relationship where I’m able to be passionate still about what I do and have an incredible partner to work through some of the harder times as a young man dealing with children and dealing with the dynamic of how you communicate with them.” 

It’s safe to say he’s not the same Usher we knew in the day. After all these years, he seems to be more family-focused and a more refined human being.

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