Super Bowl LVIII: CBS Makes More From a 30-Second Commercial Than an Average NFL QB’s Yearly Salary

The stage for Super Bowl LVIII is set, and there is still lots left to do. The Kansas City Chiefs and the San Francisco 49ers are busy practicing for one of the most significant sporting events on the planet, and so are the media channels like CBS, Fox, NBC, and ABC. This time, the SB is happening at the Allegiant Stadium in Las Vegas, the mecca of entertainment. There’s a lot of money to be made, and players and the media are in the race.

Did you know these broadcasting channels will make more money in 30 seconds than most QBs would take a year to make? In last year’s Super Bowl, KSI and Logan Paul paid about $6.5 million for a 30-second commercial of their beverage Prime. However, the Super Bowl’s vast outlay does not trickle down to all players. There often remains a vast disparity in the league regarding salaries. Players like Brock Purdy are making fractions of Patrick Mahomes’s yearly contributions!

The media’s get-rich-quick scheme amid Super Bowl LVIII

This year, CBS has sold out all the advertisement slots available for a 30-second ad. Paramount Global is on the verge of selling out. Last year, the Super Bowl’s asking price was about $6.5-$7 million for a half-minute ad. The amount is suspected to be the same this year as well. Some top-tier companies like Pringles have paid the same amount to get the ad aired on SB LVIII. Last year’s prices ($7 million) were the highest recorded in the history of Super Bowls as compared to $4.5 million in 2015.

The reason these slots are so expensive is that of the viewership. Super Bowl viewership ranges from 110 million to 115 million on average. Last year, it was 113 million. Hence, everyone wants a spot on prime-time television, and the brands are ready to splurge exorbitantly. Per Marca, Fox announced it generated about $600 million in gross revenues during Super Bowl LVII just from the ads.

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At some point, it almost feels unfair for people like Brock Purdy, who are not compensated well enough to play on such a high-level platform. While top-tier QBs like Patrick Mahomes and Lamar Jackson are well-paid, an average QB’s salary might not seem all that impressive.

How much does an average NFL player make?

Taking into consideration the QBs of the league, a top-tier QB makes around $25-$30 million in a year. Meanwhile, an average QB makes about $5,766,000 a year, as reported by AS. Now, let’s talk about Brock Purdy for a moment. He signed a four-year, $3,737,008 deal with the 49ers in 2022. He started with a base salary of $705,000, and now he’s making $870,000 this year as a base salary. On top of that, he’s eligible for another $248,338 based on his performance. Compared to Patrick Mahomes’ salary, this is not much.

Per Spotrac, Mahomes signed a 10-year, $450,000,000 contract with the Kansas City Chiefs. He got $141,481,905 in guaranteed money and another $10,000,000 as a signing bonus. He’s getting a base salary of $8,600,000 this year. Purdy had $77,008 in guaranteed money and the same amount as a signing bonus. That’s nearly a 150% difference between Purdy’s current base salary and the revenue generated from a 30-second ad. Let that sink in for a second!

Mahomes and Purdy are two extreme ends of an exception, and a mere 30-second ad pointed out the considerable pay disparity in the sports ecosystem.

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