Spending $7M For 30 Sec, Brand Confirms Rob Gronkowski & Drew Brees Partnership For Super Bowl Ad

As far as NFL personalities that will last a lifetime, Rob Gronkowski and Drew Brees are just two of the names that come to mind. Gronkowski (aka “Gronk”) is a four-time Super Bowl Champion who was a man of size on and off the field. He owns the NFL record for most receiving touchdowns in a season by a tight end with 17 in 2011. His highlight-reel playing and down-to-earth wit have made him a fan favorite and popular endorser.

The Super Bowl MVP Drew Brees and New Orleans Saints legend has long been admired for his accuracy, vision, and big plays. They’re a powerhouse pair, and they’re now taking their chops to the ads. Gronk and Brees x Bounty are doing a humorous, relatable campaign for the Super Bowl. “You can’t have football without wings, and you can’t have wings without Bounty,” Gronkowski teasing us with the same good wit we’ve grown accustomed to via Instagram. We’ve all seen it before, football and messy wings, Bounty is the reliable one.

Rob Gronkowski and Drew Brees joined forces for Super Bowl LIX, to showcase Bounty’s MVP-proven prowess when it comes to dealing with a mess on gameday. Bounty brought the party to New Orleans with a “House of Wingman” activation at Super Bowl LIX Radio Row where they got their wings (a lot) and Bounty paper towels (well, of course) to wipe up all the spiciness. Gronk has been no stranger to wild-game behavior but he’s already open about his obsession with buffalo wings, where he admits that it’s not just the taste, it’s the spillage too, a spillage that only Bounty can endure. This is not Gronk’s first time doing the brand: his “Gronk & Friends vs. Buffalo Wings” battle during Bounty’s Super Bowl LVII ad campaign, featuring Aiden Hutchinson and Austin Ekeler, made the ad campaign even more zanier thanks to Warner Media’s work. As Gronk would put it, “Wings are great, but with Bounty, the cleanup’s even better”

But this isn’t Gronk’s first Super Bowl commercial rodeo. In the years he’s appeared in countless hit spots, including his hilarious turn in FanDuel’s “Kick of Destiny” campaign. Along with Drew Brees, Gronk will bring some football swag to Bounty’s Super Bowl ad, once again. They know how to entertain, yet it’s crazy to think that companies will be shelling out $7 Million for 30 seconds. It’s like Jordan Belfort tossing cash around as if it’s Monopoly money.

$7 Million for 30 Secs: The ultimate superplay

Super Bowl ads are getting more expensive, this year it’s said to cost up to $7 million for a spot on Fox. Yup, $7 million for a minute of airtime. No wonder companies are geared up with star-studded, fever-raising advertisements that we can’t get enough of after the final whistle has passed and some advertisers will pay top dollar for the mega-viewing. Nike’s $15 million ad with LeBron James and Serena Williams in 2023 is another example of just how far brands will go to make the best impression. Another example is Apple’s 1984 ” Think Different” ad which was a brand investment in a high-power, big-story ad, Orwell-inspired advert & Google’s emotional “Loretta” and Amazon’s satirical “Before Alexa” – both $16.8 million in price – broke Super Bowl advertising records in 2020. The story of love and memory, Google’s “Loretta”, made the voice assistant technology truly move.

There’ll also be some fresh faces in the Super Bowl commercial ring in 2025. And there’s also Häagen-Dazs ice cream, so this will make the commercial break cool and indulgent. YouTube video-streaming service Tubi will also debut, joining the long list of digital services and making a bid for first-rate advertising spots. The famous cracker brand Ritz and grocery delivery service Instacart are also launching their Super Bowl ads with fresh energy and messages. And when these new brands storm onto the Super Bowl field, we know that the market is still changing. These new faces will have to do something different than the rest of the juggernaut, but they’ll blow up with thinking and storytelling.

The youngsters are cool but the old guard can’t stop killing the Super Bowl ad race. Hellmann’s mayonnaise, PepsiCo Mountain Dew, Jeep — they all return this year. And then there’s Reese’s, Hershey’s flagship candy brand that Super Bowl viewers have long loved. Doritos and Frito-Lay are also back for another round of snack commercials that we’ve all grown accustomed to seeing at the big game. So do Taco Bell, Nestlé’s Coffee-Mate, Totino’s Pizza Rolls, Coors Light, Pringles, FanDuel and GoDaddy. And these brands know what to do: jingles, jokes, star power, the kind of stuff that makes you laugh, laugh, cry. It’s the old recipe and it still holds.

With Super Bowl LIV just around the corner, you can bet that the commercials will once again be a major attraction of the game. And with Gronkowski and Drew Brees teaming up with Bounty, the ads will have that Super Bowl fun and excitement we know it is capable of. We are still on the hunch that when those iconic commercials hit we’re in for a treat, both on and off the field.