Jerry Jones and the Dallas Cowboys: A show too big to ignore… AH! JJ, the maestro behind the endless drama in the Big D. Love him or hate him, you can’t look away. Cowboys Nation, though? They’ve got some feelings. From questionable roster moves to that infamous “sun” issue in Jerry World, there’s plenty to unpack. And who could forget his “all-in” comment about a Super Bowl run ahead of the 2024 season? Bold words for a 7-10 season that ended with saying goodbye to Mike McCarthy.
But hey, we tend to believe in giving flowers even if it is to Jerry Jones because he knows how to keep the cash registers ringing.
Remember back in August when Jones said he felt “no urgency” to extend CeeDee Lamb? Lamb laughed it off, and a month later, he got a four-year, $136 million deal. Classic Jerry, isn’t it? The same thing happened with Dak Prescott. After some back-and-forth, Prescott signed a record-setting $240 million extension. Jones shrugged it off with a money-minded zinger: “I’ve never seen anybody get their feelings hurt enough that the money couldn’t cure.” That’s vintage Jerry, prioritizing business over everything else.
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But here’s the kicker—Jones recently parted ways with Mike, and he might, just might, get excited to keep Deion Sanders on his radars. Well, there are reasons… And then there’s the fact that Coach Prime has turned Colorado football into a full-blown spectacle. Per Sportico, in Sanders’ first season, Colorado’s ticket revenue tripled to $38.4 million.
And it’s not just ticket sales. Sanders’ arrival in Colorado brought a surge in concessions, parking, and merchandise sales, jumping from $1.5 million to $2.9 million. Even with a 4-8 finish, the Deion Show kept fans hooked, packing stadiums like it was the Super Bowl. Imagine what that kind of showmanship could do in Dallas. The businessman in Jones is salivating at the prospect.
Well, just back in October, a report read that while the Cowboys might be floundering on the field, their off-field exploits remain top-tier entertainment. Take their practice facility tours, for instance. Players have compared it to a zoo, with fans gawking through glass walls during workouts and meetings. Jayron Kearse put it bluntly: “We’re here for football, but it’s like being on display at the zoo.” Yet those tours rake in $10 million annually. Distraction or not, Jones isn’t about to shut that down.
Even with all this chaos, Jones has a way of spinning it into gold. Critics may scoff, but his flair for the dramatic keeps the Cowboys in the spotlight—and the money flowing. It’s a balancing act of business, football, and entertainment that only Jerry Jones could pull off.
Now, whether Deion Sanders ends up in Dallas or not, we can’t say for sure. But there’s one name who might have gotten Jones tickled in recent times.
Is Robert Saleh the answer to Jerry Jones’ Dallas dilemma?
So, the Cowboys are reportedly eyeing Robert Saleh as a contender to replace Mike McCarthy in 2025. Yep, the same Saleh who had a rocky stint with the Jets. More like the back-and-forth with Aaron Rodgers almost every postgame… SIGH!
NFL.com just confirmed he’s first in line to interview with Jerry Jones. But here’s the twist—Saleh has zero prior ties to the Cowboys. Unusual for Jerry, right? He usually sticks to the “Cowboys tree” or hires someone with an impressive track record.
Saleh’s record as the Jets head coach isn’t exactly a highlight reel—20-36 over nearly four seasons. Ouch. But as a defensive coordinator? That’s where he shines. Remember his time with the 49ers? He helped lead them to a Super Bowl, and his work with the Seahawks’ Legion of Boom defense is legendary. Plus, his experience in countering Shanahan’s offense could be gold for Dallas. Imagine him scheming against their biggest nemesis.
𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴: The #Cowboys have interest in and are expected to interview Robert Saleh for the vacant head coach position, per @RapSheet
This is their first known request 👀 pic.twitter.com/j6izDEYJQg
— Dov Kleiman (@NFL_DovKleiman) January 15, 2025
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Now, what about the fit? Some fans find it intriguing. One said, “Him with our defense would be (fire),” while others pointed out the offense is pretty much set with Dak and Lamb. So Saleh could focus on what he does best—defense. And let’s be honest, if Dallas wants to stay competitive, having a defensive guru at the helm wouldn’t hurt.
Meanwhile, the wildcard here is Jerry Jones. Saleh would need to navigate Jerry’s hands-on style and the Cowboys’ unique culture. Not everyone can juggle football and the Jerry Show. Could Saleh pull it off? That’s the million-dollar question—or maybe, knowing Jerry, the billion-dollar one.
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Ultimately, Saleh’s candidacy is very exciting, but it’s not without risks. Well, there’s a lot that depends on Jerry Jones… At this point, everything does.
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Is Jerry Jones' obsession with spectacle overshadowing the Cowboys' need for a solid football strategy?
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