Santa Clara to Shell Out $38 Million to Host World Cup Games Due to Multiple 49ers Deals

When high-stakes events like the World Cup arrive, host cities often gamble big – and Santa Clara’s bid to host matches in 2026 represents a $38 million high-risk, high-reward scenario. City attorney Glenn Googins cautions that opaque deals brokered by 49ers president Al Guido create a potential for multimillion-dollar losses that could breach a local ordinance barring spending on stadium events.

Googins revealed to the City Council this month as reported by San Francisco Chronicles that while the rental fee for Levi’s Stadium is just $12-14 million, the total cost of hosting six World Cup matches could reach a staggering $50 million. “The city will rent the stadium to FIFA for $12 million to $14 million under terms of the deal,” Googins stated, adding that police services alone are estimated at $14 million according to city records.

The World Cup event is scheduled for 2026, and Levi’s Stadium in Santa Clara, California, is set to be the venue. Levi’s Stadium confirmed for six matches, including a knockout game, is expected to generate substantial economic benefits.

Bay Area Host Committee President Zaileen Janmohamed lauded the rewards, stating “This event generates global fandom, viewership and visitors unlike any other…we believe that hosting these matches will have an unprecedented tangible and intangible positive impact on the Bay Area.” However, the committee has not detailed how they will assist in offsetting the costs that Santa Clara’s ordinance Measure J explicitly prohibits funding.

While Googins believes “active negotiations” with the committee “to protect the city’s finances” can resolve the deficit, details remain opaque. Other cities like Vancouver project up to CAD 145 million in net costs, while Toronto estimated $380 million according to officials. A 2018 Los Angeles report cited potential costs over $100 million despite an estimated $480 million in “new economic activity.”

As negotiations continue, the city may need to mount a defensive stand worthy of the Super Bowl to ensure transparency and equitable terms before kickoff in 2026.

The San Francisco 49ers’ tangled web

At the heart of Santa Clara’s $38 million gamble to host the 2026 World Cup lies a complex web of roles and potential conflicts involving the San Francisco 49ers organization. President Al Guido finds himself entangled, having inked key deals on behalf of the team, the stadium management company overseeing Levi’s Stadium, and the local host committee that secured the lucrative event.

The concerns stem from a pair of agreements Guido signed in 2018 and revised in 2022 that committed Santa Clara to hosting the matches and renting out the $1.3 billion municipally-owned stadium. Over the years, critics of the 49ers have raised concerns about Guido’s multiple roles. Recently, three critics contacted Santa Clara County District Attorney Jeff Rosen, urging an investigation into Guido’s alleged conflicts.

While the 49ers have refrained from commenting, the city attorney’s warnings of potential $38 million losses underscore the high stakes surrounding transparency and ethical dealings. As negotiations continue to solidify funding from the host committee to cover massive security and operational costs, Santa Clara must demystify the playbook. Upholding integrity and avoiding penalties that could nullify the economic gains of hosting will be the true championship test.