Patrick Mahomes has added another endorsement jewel in his crown! The Chiefs’ QB has just signed a deal with PRIME – the beverage company co-owned by social media superstars Logan Paul and KSI. While the details of the deal are yet to come out, the venture is for sure a strategic move for both sides.
While PRIME will be able to reach the huge target audience of the gridiron, Mahomes will extend his reach outside the USA with this new association. The Chiefs’ QB is the latest superstar addition to the brand’s long list of celebrity faces across multiple sports.
Patrick Mahomes teams up with Logan Paul and KSI
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NFL insider Joe Pompliano broke the story on X (formerly, Twitter), revealing the news for the first time. He also added the list of sporting associations and entities that have partnerships with the brand.
Patrick Mahomes has signed an endorsement deal with PRIME — Logan Paul & KSI’s beverage company.
PRIME Partners:
• Patrick Mahomes
• Erling Haaland
• Alexander Volkanovski
• Arsenal
• FC Barcelona
• Bayern MunichPRIME says they will do $1.2 billion in sales this year. pic.twitter.com/cza3xjicPa
— Joe Pompliano (@JoePompliano) December 18, 2023
According to the tweet, PRIME has active partnerships with soccer superstar Erling Haaland, and UFC superstar Alexander Volkanovski, apart from Mahomes. Additionally, the brand is also associated with European Soccer giants FC Barcelona of La Liga, FC Bayern Munich of Bundesliga, and Arsenal of the Premier League. PRIME is also expecting $1.2 billion worth of sales by the current year’s end.
Mahomes’ global reach just got a huge push with the deal, that’s for sure!