Patrick Mahomes ‘Prime’ Deal Likely to Boost $565M Worth Energy Drink Founded by Logan Paul & Co

Patrick Mahomes has taken the football world by storm ever since he stepped foot inside the gridiron. Known for working with some of the best brands, the QB has landed another deal. Energy Drink ‘PRIME’ is owned and promoted by two of the biggest influencers in the world, Logan Paul and KSI. Now they both have included the star QB in his prime to their arsenal. Will this partnership take them to the stratosphere?

‘PRIME’ energy drink has been making waves ever since it was launched in January of last year. They have made several strategic partnerships in the sporting world, but none are bigger than this. As Paul and KSI gear up towards 2024, they will have the Kansas City Chiefs’ star QB at their sides.

Patrick Mahomes hops on the PRIME train

Logan Paul and KSI are both known for their abrasive attitude and hence their business venture isn’t far from their persona. Maybe this is the reason for the hydration drink’s success, as their fans can relate to the brand. Since its inception, ‘PRIME’ has had industry giants such as Gatorade and BodyArmor in its crosshairs.

‘PRIME’ since its foundation has had multiple  partners for marketing. It started with Logan Paul and KSI, but they kept adding athletes in their foray. The UFC featherweight champion Alexander Volkanovski came on board the ‘PRIME’ team in June of this year followed by Manchester City’s Erling Haaland in August.

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But their biggest partnership yet has to be with 2X Super Bowl Winner Mahomes. “Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about. So this is a dream come true for us”, said Paul and KSI. Mahomes didn’t stay tight-lipped either.

QB Mahomes and game-changers

“Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are game-changers, and that’s exactly what I strive to be on the field”, Mahomes said, releasing a statement.

‘PRIME’ has some big plans for Mahomes as well. The QB will collaborate with the brand across social media, participating in special events and charitable functions. The charitable arm of the hydration drink will be through Mahomes’ charity ’15 and Mahomes’. To showcase their commitment, the brand has already donated $100,000 to Mahomes’ charity.

Do you think the partnership with Patrick Mahomes will further fuel PRIME’s growth? Let us know in the comments.

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