It’s final, Mike McCarthy is out. But who is going to be in? That is one question Cowboys fans have been scratching their heads about. And a new name gets floated every other day. People have now started questioning the intentions of the franchise. Especially with their trend of dealing with rumors every other day. Is Jerry Jones serious about winning, or is it all for the show? Mike Florio of Pro Football Talk has thrown a wrench into the narrative.

Florio has suggested the latter. He said it out loud during a segment on Pro Football Talk Live. Mike claimed Jones prioritizes the Cowboys’ image over winning championships. “He [Jerry Jones] doesn’t care nearly as much about winning a Super Bowl as he does about persuading his customers that he’s obsessed with trying to win a Super Bowl,” Florio said. This bombshell challenges the narrative of Jones as a championship-obsessed owner and paints a picture of a shrewd marketer instead.

Florio pointed to the Cowboys’ contract disputes with Dak Prescott and CeeDee Lamb as evidence. The team dragged out both deals. And it created maximum media attention. Lamb secured his $136 million extension after a months-long holdout, for instance. But the timing seemed as calculated as the contract details. Florio argued, “This isn’t; ‘let’s go find the best coach that’s going to help us win a Super Bowl.’ Maybe along the way they will. But there are other factors at play.”

The rumors of Deion Sanders as head coach fit neatly into this theory. Sanders is now the Colorado Buffaloes‘ head coach. He is one of football’s biggest names. And his potential hiring would generate buzz. But it might not guarantee wins. Florio stressed this point. He suggested Jones sees these high-profile moves as tools to maintain the Cowboys‘ “America’s Team” image intact rather than true steps toward a title.

This strategy has its risks, though. The Cowboys haven’t reached an NFC championship in nearly 30 years. And patience among fans is wearing thin. Will Star Power alone keep fans loyal, or does Jones need to deliver results soon?

Is Jerry Jones playing the long game with Deion Sanders rumors?

The idea of Deion Sanders coaching the Cowboys seems like a match made in NFL heaven. Sanders’ legendary status with the Cowboys and his charisma make it a tantalizing possibility. But Florio highlighted a broader concern: the Cowboys’ declining status in the NFL’s popularity hierarchy. “Chiefs are now more popular, I would say, and I think I’ve seen the numbers to back it up than the Cowboys,” he noted. This claim suggests that Jones’ focus on the spectacle might be losing its edge. The addition of a name like Deion Sanders could be Jones’ latest attempt to reclaim the spotlight.

But is Sanders even interested? Sanders hasn’t ruled out the possibility. But he’s stated before that he prefers the college ranks. Sanders talked with ESPN on Monday. “To hear from Jerry Jones is truly delightful, and it’s intriguing,” he said. “I love Jerry and believe in Jerry. After you hang up, and process it, and think about it, it’s intriguing.” But he also hinted at being content with his current position.

“But I love Boulder and everything there is about our team, the coaches, our student body, and the community,” he said. On the flip side, the move can also backfire even if Jones manages to crack a deal. Hiring a high-profile but inexperienced NFL coach could add fuel to critics who believe the Cowboys prioritize headlines over strategy. The pressure on Sanders would be immense if he took the job.

The Cowboys’ fans show their passion loudly and proudly. The team’s last Super Bowl win came in 1996. Now, many fans are desperate for results and not just headlines. Jones must weigh whether this gamble will reignite the Cowboys’ dominance or deepen frustration. Only time will tell if Jerry Jones’ latest gambit pays off. If it doesn’t, it will just be another chapter in the Cowboys’ never-ending soap opera.