Life has a way of surprising you, right? For Kyle Juszczyk, the surprise came in the form of a green thumb—gardening became his escape, a grounding force in his otherwise chaotic NFL life. But for his wife, Kristin, the moment of change had a little more glitter. Picture this: Taylor Swift and Brittany Mahomes rocking her custom puffer jackets. Yep, that’s a career mic-drop right there.

Fast forward, and Kristin Juszczyk is turning that viral buzz into a full-blown fashion play. Teaming up with serial entrepreneur Emma Grede, she’s launching Off Season, a chic apparel line for NFL fans.

This venture didn’t just pop out of nowhere. Kristin’s game-day fits—DIY masterpieces she proudly flaunted—already had fans buzzing. So, when she wrote, “Okay, I’m sobbing. Everyone go, follow please. I beg of you,” on her Instagram story, you knew it was about more than just jackets. It’s a love letter to fandom, fashion, and, let’s be honest, some Swiftie-level hype.

The debut collection, dropping January 7, isn’t your typical game-day merch. Think elevated unisex puffers celebrating five iconic teams: the 49ers, Chiefs, Eagles, Lions, and Bills. And the best part? It’s backed by the NFL Players Association.

But is this really Taylor’s doing? Well, if we say it like that, then it sounds like we are undermining Kristin’s efforts. So, let’s rephrase: did TS’ endorsement really kick-started this whole thing for Kristin? There’s no doubt about the aura Tay-Tay carries and Swifties are a thing and they are wild for a reason!

Taylor Swift’s swift takeover of the NFL!

When Kristin told Page Six, “She [Taylor Swift] single-handedly changed my career. I feel like I owe her everything, truly,” she wasn’t saying just for the sake of saying. Kyle Juszczyk’s designer wife added that when Taylor rocked Kristin’s ‘Kelce jacket’, it was like hitting the sponsorship jackpot. “I was pinching myself!” Suddenly, doors flew open, and Kristin’s world flipped faster than a coin toss at the Super Bowl.

Now, you might be thinking, what’s Taylor doing in the NFL huddle? Turns out, her romance with Travis Kelce has done more than spark tabloid chatter—it’s transformed the league. Case in point: NFL female viewership is up 53% among teens, and even brands are feeling the ‘Swift bump’.

Gatorade’s been a longtime sponsor, but now you’ve got Ziploc and New Balance chasing the spotlight too. Remember when Donna Kelce rocked leftovers in a Ziploc bag? Boom—a brand deal was born.

The NFL Commissioner summed it up perfectly: “It creates a buzz.” No kidding! Taylor’s influence is like a perfectly executed Hail Mary—unexpected, game-changing, and impossible to ignore. From sold-out stadiums to skyrocketing sponsorships, she’s redefined the playbook.

So, if you think Kristin’s Off Season is getting such recognition because of that ONE Taylor Swift endorsement, well, we can’t say that you’re wrong! But in doing so, do not forget to give Kristin her flowers. If not, then that’d be wrong.