“Today, Kristen Yusek, you are a doll, and you are killing it…” If friendship were a Super Bowl, Kay Adams and Kristin Juszczyk just scored a two-point conversion. The Up & Adams host and the NFL’s breakout fashion icon served up a viral moment so wholesome that it could make even Bill Belichick crack a smile. But this story isn’t just about gridiron glam—it’s a tale of hustle, high fashion, and a love letter to Louisiana. Buckle up.

Picture this: Kay Adams, live on TikTok, shimmying in a jet-black Super Bowl LIX puffer vest designed by Kristin Juszczyk’s luxury brand, Offseason. The caption? “Thank you @kristinjuszczyk for welcoming us into our @offseasonbrand family.” Adams, ever the hype queen, later tweeted “Kristin!!!!!!” as she’d just spotted Beyoncé at a Target.

She also posted a story raving about her favorite WAG “We have Super Bowl champion Cooper DeGene on the show. It is not the off-season on Up and Adams, but I am wearing my off-season popper… And I love you, and thank you for this.” But this wasn’t just influencer fluff—it was a full-circle moment. Juszczyk, the self-taught designer married to 49ers fullback Kyle Juszczyk, has spent years turning game-day scraps into runway-ready fits.

Her Offseason line, launched in 2025 with Emma Grede (yes, that Emma from SKIMS and Good American), is rewriting fan fashion. Think unisex puffers ($295), jackets ($375), and coats ($495) that blend Parisian chic with Philly grit. “The quickest way to fail is to never try,” Kristin told fans, reflecting on her journey from sewing jerseys in her garage to dressing Taylor Swift.

Adams, meanwhile, nailed the vibe: “I said, is that Kristin Juszczyk? Did she design that?” Spoiler: She did—and now even your fantasy league group chat needs a dress code.

Let’s break down the off-season like a Cover 3 defense. This isn’t your dad’s team merch. Juszczyk’s debut collection—repping the 49ers, Chiefs, Eagles, Lions, and Bills—is luxury with a side of tailgate. We’re talking Italian-made puffers with quilted NFL logos, reversible vests, and coats so sleek, they’d make Anna Wintour trade her bob for a bucket hat. “I wanted to create something that made fans feel powerful beyond game day,” Kristin said. Mission accomplished.

Celebrities like Gwen Stefani and Simone Biles have already been spotted in her designs, and with plans to expand to all 32 teams, Offseason aims to be the Louis Vuitton of the league. Rocking that vest like a Pro Bowl jersey, Adams put it best: “I like to look professional, but I like to have fun and not take myself too seriously.”

Translation? Fashion’s finally keeping score.

Bayou blues & beignets: Kay Adams’s NOLA chronicles

Now, let’s teleport to New Orleans, where Adams traded puffer vests for crawfish boils. Hosting Up & Adams from Super Bowl LIX Radio Row, she became the human embodiment of “laissez les bon temps rouler.”

Between interviewing Jalen Hurts and dissecting the Chiefs’ crushed three-peat dreams, she posted a collection of gorgeous pictures captioned “Louisiana blues 💙”—rocking a cerulean fit that screamed Southern charm meets SportsCenter.

“There’s a lot more women in sports media now,” Adams mused to Glamour, flexing her role as a trailblazer. But this wasn’t all work: She emceed a YouTube flag football game, inhaled beignets like a rookie at training camp, and even crashed the Saints’ podcast with Erin Summers.

NOLA didn’t just get a host—it got a hype-woman. Adams’ Louisiana love affair wasn’t just a cameo—it was a masterclass in hustle. Born to Polish immigrants in Chicago, she bartended her way through Mizzou, hosted Cardinals games, and now commands FanDuel’s airwaves. But in NOLA, she was pure magic: 30+ interviews, zero caffeine crashes, and a wardrobe that screamed class.

“Drew Brees meets Diane von Furstenberg.” Whether debating Cover 2 defenses or twirling in sequins at Café du Monde, Kay Adams proved that sports media isn’t just a boys’ club—it’s a parade, and she’s got the beads. As she’d say: LFG. 🥂