Josh Allen has been on a tear this season, hasn’t he? From leading the Bills to the divisional round showdown to putting a ring on Hailee Steinfeld’s finger, the guy is hitting all the right notes. On and off the field! If you’re one of Bills Mafia, you’re probably thinking, “What more can we ask for?” But, you see, the thing with Buffalo is that it is a heartwarming community. So, it could not have let Allen’s efforts go unnoticed… And Voila, it had its own surprise for the newly engaged couple.

Ahead of the Bills’ 31-7 Wild Card round dub over the Broncos, a massive billboard lit up the Queen City with a message: “The Queen City has a new queen. Congratulations, Josh and Hailee.” Just befitting with the way it’s all panning out.

But this was overwhelming, even by Hailee’s standards. The Hawkeye and Arcane success in the recent time felt dry in front of this title that was awarded to her by Buffalo.

She shared about her feelings in her latest Beau Society newsletter as she wrote: “There’s champagne, there’s beautifully written cards, and then there’s ‘congratulations on your engagement’ billboards. This was a wild and very sweet surprise. Thank you, Delaware North and Buffalo. I’m honored.”

Well, well, well, imagine seeing your name up there as the city’s unofficial queen… But it’s not just about billboards and headlines, though. Hailee has literally embraced the Bills Mafia culture and experience.

Fans have spotted her rocking a custom Josh Allen jacket (almost every single game), sitting nervy in the stands, biting her nails, and even casually shopping at Wegmans. I mean, when was the last time your star QB’s fiancée made the rounds at a local grocery store? That’s Buffalo for you—down-to-earth, even when the stakes are high.

Now, with the Bills gearing up to face Lamar Jackson and the Ravens, you can expect nothing short of an electric energy in Buffalo. Why not? It’s all clicking, finally! So, the city deserves some pregame celebrations, too. Guess thanks to Hailee, once again.

Is the Queen really the secret behind Josh Allen’s success?

You know the saying, “Behind every successful man is a woman”? Well, in Josh Allen‘s case, it might just be too accurate. Ever since Hailee Steinfeld entered the scene, the Bills QB has been on a tear. Don’t believe me? Let’s talk numbers.

After their engagement on November 22, 2024, Allen threw for 1,020 combined passing and rushing yards, stacked up 13 touchdowns, and threw zero interceptions in the next three games. Before the engagement? A respectable 889 yards, six touchdowns, and four picks in 3 games. Coincidence? Maybe. But try convincing Bills Mafia—it’s working for them.

Now, this might sound like a stretch, but there’s a pattern here. Even the fans have noticed the boost. And why wouldn’t they roll with it? Allen is playing like an MVP, and the stats back it up. In December 2024, he threw just one interception (curse you, Patriots!). The guy is locked in. So, is it Hailee’s calming influence or Allen just hitting his stride? Maybe both. Either way, Buffalo isn’t complaining.

Speaking of calming influences, Hailee’s philosophy might be part of the secret sauce. She recently shared her BEAU mantra: Breathe, Embrace, Accept, Uplift. Simple, right? But it’s powerful. “When so much is out of my control, I can control my breath and perspective,” she said. You better believe Buffalo is hoping Allen keeps that in mind when the Ravens’ defense brings the heat this Sunday.

And it’s not just the fans, or the speculations, or us creating a mountain out of a molehill… But it’s something even Allen’s teammates have noticed, and have credited Hailee for his MVP-worthy season. Well, now, as Allen preps for battle against the Ravens, his season stats speak volumes: 3,731 passing yards, 28 touchdowns, and just six interceptions.

If the Bills take down the Ravens, this season might feel like destiny. The King in the North is ruling snowy Buffalo with cannon-like throws. Purples Pain, brace yourselves—winter is here, and it’s wearing number 17.