A center’s got a pretty prominent role on any side. They’re face to face with the defense and they’re the first to have hands on the ball, in a sense. Your center’s got to be clever enough to get a read on the defense, and though the play’s really in the hand of the quarterback, it’s the center who has to set it up for him in the first place. Does that strategic mindset extend outside of the playing field? Well, it did for Jason Kelce.

The former Philadelphia Eagles Center just signed a deal with Amazon for $100 million for the New Heights Podcast. The 36-year-old former center runs the podcast with his 34-year-old younger brother Travis Kelce, the Chiefs tight end. Even non-football fans might have heard of Travis, especially after he started dating Taylor Swift last year. The podcast, running since 2022, has become the number 1 sports podcast by listener numbers on both Apple and Spotify and won numerous awards.

The deal means that the New Heights podcast will now become exclusive to Amazon’s Wondery platform for 3 years. Wondery will also handle ad sales in that period. While the streaming platforms haven’t released concrete figures on the podcast’s listenership, the associated YouTube channel has 2.46 million subscribers at present, and their Twitter page has nearly half a million followers. So it’s clear they have pretty good reach.

Big podcast deals have been making the news for a while, of course. Joe Rogan’s $250 million deal with Spotify raised a lot of eyebrows when it went through. There’s also the $125 million deal Alex Cooper signed with SiriusXM for Call Her Daddy. But at sums like this, it’s generally comedy podcasts (or whatever you’d call Joe Rogan) that attract these massive deals, not sports ones. What sets Jason and Travis Kelce apart is their wholesome brotherly banter and their general irreverance. We can’t help but predict the show’s only going to get bigger.

So what’s Jason Kelce’s net worth?

Generally the bulk of a player’s lifetime earnings come from his time on the field. Player contracts can be extremely lucrative, especially if you have agent who’ll get you the best deal. Jason Kelce made a killing over the course of his 13 year career, earning more and more every year. But he knew well enough to stop when his time was right. After his initial 4-year contract with the Philadelphia Eagles, he had his contract etended a further 4 times; once for 6 years, then for 3 years, then twice for 1 year each. In all that time his earnings came to more than $81 million, and he was the best paid center in the league for part of his time with the Eagles.

Then comes secondary revenue streams. Successful NFL players get offered brand endorsements aplenty, not to mention lucrative careers as sports pundits post-retirement. For Jason Kelce, that’s a tick and a tick. His income from these endorsements isn’t publicly known, but he’s had deals with massive brands like Tide, Campbell’s Soup, Old Spice, and the like. As for the punditry, he signed a contract with ESPN to appear regularly on Monday Night Countdown earlier this year. And then there’s the podcast.

Kelce has a number of concurrent revenue streams at the moment, not to mention his massive career earnings on the field. As of now, we have estimations of his net worth at approximately $50 million. Much lower than Travis’ reported $90 million, but sizable nonetheless. Of course, take the estimate with a grain of salt, there’s a certain degree of opaqueness to personal finances. With the season kicking into proper gear, we’re sure the podcast’s only going to get more popular.