The NFL World is gearing up for one of the biggest Super Bowls in history. The Chiefs are on their path to becoming the first team in history to win three straight seasons. However, the Eagles are standing in their way, looking for their 2022 Super Bowl redemption. While the spectators are thrilled for the game, they are also looking forward to the Super Bowl’s legendary halftime performance. But who is going to light the stage on fire this year?

Kendrick Lamar will be offering his unique blend of lyrical prowess and theatrical charisma this year. While every NFL fan is excited to see him perform, there are questions about his appearance. And the main question is how much the man will make to perform on this large platform. What if we told you the answer is actually ‘nothing’?

The NFL maintains its Super Bowl tradition with Kendrick Lamar

It is commonly known that the NFL has a history of never paying special fees to Super Bowl halftime artists. But isn’t it unfair for the singers to travel without gaining anything? Actually, it isn’t. The NFL actually provides the travel money and the minimum union scale required. According to this, the NFL pays the artists at least $1000 a day for their living expenses and other necessities. So, why do big musicians do these performances if they don’t make extra cash?

Well, there is just one obvious reason why artists want to perform in this manner: massive exposure. Millions of people watch the Super Bowl, and some of them later become fans of the singer who performed. This means that all previous years’ performers like Shakira, JLo, the Weekend, Dr. Dre & Rihanna never made anything to perform at the event.

Kendrick Lamar is a performer who experienced a similar increase in record sales following his prior Super Bowl performance in 2022. If you recall, Lamar, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige performed in the 2022 Super Bowl Halftime Show. Following that, all artists had a significant increase in album sales. The surge was so significant that one of them saw a 140% increase in sales. So now you understand why singers typically seek out opportunities like these. While we’re at it, let’s take a look at the performances scheduled for this year’s huge event.

Massive performances will happen at this year’s Big Game

This year, the NFL decided to commemorate New Orleans’ musical heritage. Even Seth Dudowsky, who is head of music at the NFL, has teased, “The Super Bowl is a rare moment to unite fans around the world, and this year’s performers will bring the energy, soul, and vibrant sounds of the region to a global stage, as we kick off Super Bowl LIX with a celebration to remember.”

You may have predicted that the NFL would go all in, and they did. The pregame will feature major performances by well-known figures. Jon Batiste will begin with the US national anthem, followed by Ledisi’s performance of “Lift Every Voice and Sing.”Trombone Shorty and Lauren Daigle will continue the magnificent night with a rendition of “America You Beautiful.”

And, while this pregame performance appears to be stacked, you know the halftime show is already rocking. Kendrick Lamar will lead the halftime show, along with SZA. Oh boy, things are going to get really exciting. Keep an eye out for future updates.