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Is Justin Jefferson's diamond bling a symbol of success or just excessive flaunting?

The league is all about drip. Justin Jefferson never fails to make a statement with his fashion. The wide receiver was recently seen wearing a diamond necklace which made fans go crazy. We checked out the specifics and found something for you.

Jefferson has been raking in millions after becoming the highest-paid WR with a 4-year $140 million contract extension with the Vikings. With money in the bag, he has been showing it off. The million-dollar diamond necklace, crafted by Leo Frost, has 14k gold with 37 VVS diamonds. The man is an icon and with such a trendy jewelry collection that costs in the range of $300 million, he never minds to spend on the bling.

 

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However, he is not reckless while buying the bling. Everyone was wondering what if the chain got damaged while playing football? Here’s the answer from the star himself. He ain’t worried about it as he got all covered under insurance. Now, that’s a smart move.

He is a brand and a superstar of the NFL. The departmental chain Kohl’s also brought out the Justin Jefferson fan chain necklace to cash in his rising popularity. The link chain in Vikings colors with his name and number has been popular among his fans.

The WR has been making a style statement for years. Let’s check out some other pieces from his collection.

What’s your perspective on:

Is Justin Jefferson's diamond bling a symbol of success or just excessive flaunting?

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Justin Jefferson’s diamond collection

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His love for diamonds goes back years. And his favorite designer has been Leo Frost. In 2020, Justin Jefferson stunned everyone with a diamond necklace that had a jet pendant. That look was huge among the fans. So much so that when the Vikings won the London game against the Saints in 2022, English media was curious about the large jets, and he clarified it was his nickname.

However, he casually remarked that he always carried his jets with him as he was flying in space. He is cruising. Just a few months back, in July 2024, he stunned everyone by wearing a customized diamond grill worth $200 thousand. Featuring custom-cut baguettes and princess-cut diamonds, Frost used white gold to design them with over 15 carats of diamonds.

After signing the record deal for a wide receiver, Justin Jefferson is flying high. Fans follow his every move. Rivals know he is a threat. With such a dominating presence on and off the field, his stardom is set to grow by leaps and bounds.

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To bring out the bling for our fans, we interviewed the Griffin sisters, Emily and Erin. They know the ins and outs of marketing and brand strategies of the world’s biggest football league. Watch it here!

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