Wait a minute, did you really think that the Super Bowl was all about the game on the field? It’s literally more than that. With Kendrick Lamar set to electrify the crowd on February 9th, boosting the NFL vibes in the crowd’s DNA, people will obviously be attending the party in style. The famous Fox sportscaster Erin Andrews isn’t just covering the game. She’s making sure her latest fashion collaboration becomes the talk of the town, too.

This Super Bowl LIX, set to take place in New Orleans, is shaping up to be epic. Why? Let me enlighten you with something really cool—you’ll witness Erin Andrews’ clothing brand, WEAR, taking center stage on this memorable day. She recently signed a major deal worth $10 million. With renowned fashion designer Rebecca Minkoff to create a limited-edition jacket collection for Super Bowl LIX.

If you’re gonna do something then do it in style right? Rebecca who’s been kicking it since ‘05 is going to bring her signature style to this collaboration. She’ll be sparkling her pixie dust of rock ‘n’ roll aesthetic with Andrews’ sporty and stylish flair. “This collaboration with Wear by Erin Andrews represents a powerful partnership rooted in female empowerment. The Super Bowl collection celebrates the strength, determination, and resilience of women, drawing inspiration from the energy and excitement of sports. Working with Erin through this journey in the fashion world has been an incredible experience. And together, we’ve created a collection that fuses bold style with the spirit of empowerment. Inspiring women to feel unstoppable both on and off the field.” Rebecca shared with WWD.

Erin Andrews also shared her feelings about her new venture. “Through this collaboration with Rebecca Minkoff, we are fusing passion for sports with Rebecca’s distinct rock ’n’ roll style to create something truly special in celebration of Super Bowl LIX. Together with Rebecca, we’ve created a closet staple built to elevate your wardrobe on game day and every day. This is a collaboration rooted in female empowerment, bringing together two fashion brands and founders that uniquely have pushed boundaries in their respective worlds.”

A sneak peek inside Erin Andrews’ new collab

The limited-edition collection includes stylish tees, sleek jackets, and sporty-chic accessories that perfectly merge rock ‘n’ roll vibes with game-day flair. You’ll find two moto-style Tabitha leather jackets with a colorful fleur-de-lis motif and bold Super Bowl and New Orleans graphics, retailing for $999.99. The collection captures the energy of New Orleans, where Super Bowl LIX will be held on February 9, 2025. Available at the Super Bowl Experience at the Ernest N. Morial Convention Center, as well as online at Fanatics.com, and NFLShop.com. They are also focusing on giving back to the community as well. Erin knows that in between these exciting times, life is not easy for everyone. So, a portion of sales will be donated to the American Red Cross to support the California wildfire relief efforts.

As for the price tag? Fans have mixed reactions. Some are loving the bold, empowering pieces, but others have been taken aback by the hefty prices. One fan commented on Instagram, “EA, you are crushing it! Love your business acumen,” while another humorously wrote, “It’s $1000… I exited that page super fast.” If you’re looking to snag a piece of the action, you can find the collection online or in New Orleans for a game-day look that’s both exclusive and impactful.