Week͏ 10 i͏n the N͏FL saw the ͏Kans͏as City Chiefs back in action at Arrowhead Stadium, but it ͏wasn’t just the game that had ͏fans buzzing. Erin Andrew͏s͏’͏ brand,͏ WEAR, i͏s m͏aking wa͏ve͏s on the sidelines wit͏h the h͏el͏p of some famous faces,͏ inclu͏ding Chi͏ef͏s’ heires͏s Gracie Hunt, q͏ua͏rterba͏ck’s wife Brittany Mahomes, and͏ st͏yle icon ͏O͏l͏ivia Culpo. Together͏, these women are transforming game-d͏ay fashion, merging te͏am spirit with street-st͏y͏l͏e cool.

On an Instagram story, Andrews’ brand showcased Brittany Mahomes and Olivia Culpo, both sporting WEAR’s new windbreakers. Brittany, a Chiefs loyalist, was seen embracing the team’s red-and-white in her chic Chiefs-themed windbreaker, cheering on her husband, Patrick Mahomes, from the sidelines with her kids. Meanwhile, Olivia Culpo, wife of 49ers star Christian McCaffrey, rocked a 49ers windbreaker in her own post. Despite supporting rival teams, the two women share a love for Erin Andrews’ unique sports fashion line, which has united NFL fandom across team lines.

The WEAR social media page captioned the posts accordingly. For Brittany the caption was: “Brittany stunning on the sidelines with our Chiefs windbreaker!” And under Olivia’s post it was: “Not obsessing with Olivia Culpo in our 49ers windbreaker #WEARon YOU.”

WEAR’s social media also featured Gracie Hunt, who, as the daughter of Chiefs owner Clark Hunt, has a strong following in Kansas City. Modeling WEAR’s collection with her own Chiefs-inspired looks, Gracie brings both fashion and authenticity, appealing to NFL fans who admire her family legacy and style sense. With Andrews’ reputation as an NFL sideline staple and Gracie’s influencer status, it’s no surprise that the brand has quickly gained traction.

By bridging fan bases and showcasing NFL stars’ wives and girlfriends, Erin Andrews has created a fresh approach to game-day fashion. WEAR isn’t just about supporting a team—it’s about a shared love for the sport, stylishly expressed. With the NFL’s most influential women onboard, this brand has become a game-day essential.

Erin Andrews’ WEAR brand: Merging sports fandom and style for women

Erin Andrews, the well-known FOX sports commentator, took her love for sports and fashion and launched WEAR by Erin Andrews in 2019, giving women a fresh, stylish way to support their favorite teams. After two decades on the sidelines, Andrews realized that stadiums lacked fashionable gear for female fans—options were mostly men’s apparel in smaller sizes. “There was a huge white space,” she said, recalling years of pitching the idea, “but it took forever for people to listen to us.”

Her persistence paid off, creating a line of jackets, tees, and accessories that blends team pride with streetwear style. WEAR’s appeal skyrocketed last season when Taylor Swift was spotted in Andrews’ Chiefs windbreaker while cheering for Travis Kelce. The “Swift effect” quickly sent the jacket viral, leading fans of all NFL teams to seek out similar looks. “Swifties aren’t just Chiefs fans. They’re Miami Dolphins fans. They’re Green Bay Packers fans,” Andrews quipped, acknowledging Swift’s incredible influence.

The brand recently joined HSN with exclusive pieces like a color-block windbreaker and comfy lounge sets for all 32 NFL teams. For Andrews, the thrill isn’t just in the sales, but in seeing fans wear her designs. “I still freak out and scream over it,” she admitted, making WEAR more than just clothing—it’s a community.