Move over, Mannings—the McCaffreys are carving their own legacy. Ed McCaffrey, the three-time Super Bowl champ turned mustard mogul, just dipped his toes into Tinseltown. But this isn’t Jerry Maguire meets Yellowstone. Nope. Picture a dairy farm, a Packers bet, and Craig T. Nelson sweating over a Super Bowl score. Curious? So was Ed.

On February 17, Ed McCaffrey shared an Instagram Story raving about Green and Gold—a film where a Wisconsin farmer stakes his land on a Packers Super Bowl win. “Two thumbs up for “Green and Gold” Interesting story, great acting, feel good vibe, football theme. You don’t even have to be an NFL or Packers fan to enjoy,” Ed wrote, praising its “feel-good vibe” and urging fans to grab tickets. But what are others saying?

The movie, released January 31, 2025, has already packed theaters in Green Bay, with locals like Scott Christ calling it a “wholesome” antidote to CGI-heavy blockbusters. Director Anders Lindwall, who co-wrote the script, told WPR the goal was to spotlight rural resilience. “We really wanted to give people a glimpse into not only the beauty of farming but also the hardship of it. In addition, we wanted to show a rural community in the upper Midwest, something that we felt had been underrepresented in cinema,” he said. Craig T. Nelson, who plays gruff farmer Buck, added.

“We hear so much about what we’re losing and what we need to recapture. And it’s all there. It really is. It just needs a sounding board,” Nelson told Fox. The film’s authenticity hits harder than a Packers linebacker. Shot in Door County, it features real calf births, Packers archival footage, and even a Charlie Berens radio cameo. “We were set on the authenticity of it. When you’re on the farm, life and death is so present. So to make sure we got it, we had a secondary camera team set up at a farm. It was a lot of waiting in the freezing cold. I think we felt like we were on a National Geographic shoot,” Lindwall grinned. But what about the audience?

They agree. Marcus Theatres reported 77 attendees for a weekday matinee—triple the norm. “It made me get a little teary eyed and we didn’t have to blow anything up or kill anybody,” said viewer Joe Torrez to WFRV. Madison Lawlor, who plays Buck’s granddaughter Jenny, noted, “I feel like this whole film is a love letter to Wisconsin and they wanted to honor that and I don’t think that we could have shot it anywhere else.”

Packers brass initially hesitated to license footage but eventually embraced the project. “NFL Films honestly loved it,” Davin said. “They were excited to go back through their archives and curate a nice collection of footage.” Meanwhile, Ed’s son—49ers star Christian McCaffrey—is tackling a different playbook.

A family affair on and off screen

Snack time! On February 16, Christian hyped Ed’s new McCaffrey Protein Bites on Instagram, shouting out flavors like Fudge Brownie. “Having him as a resource and being able to pick his brain on different things, not just on the field, but off the field, was a big benefit for all of us,” Christian said earlier, referencing Ed’s mentorship.

The plant-based bites, launched at Dick’s Sporting Goods in 2025, support MVP Charities. Ed’s mission? “Whether crushing a workout, powering through class, or conquering the carpool lane, we hope other families will benefit from having an affordable snack accessible for everyone.”

While Ed champions cinema, Christian tackles love and snacks. On Valentine’s Day 2024, he posted wedding pics with his wife Olivia Culpo, captioning, “Happy Valentine’s Day My Love ❤️.” Fans swooned over the old-school glamour snaps—proving the McCaffreys masters of touchdowns and touchstones. Meanwhile, first-time filmmakers Anders and Davin Lindwall turned down a studio deal to shoot in Alabama.

“We had an offer from a major film studio to buy our script… We felt that to do right by the project — and to do right by the people of Wisconsin, where the story takes place—that it had to be shot in Wisconsin for the movie to feel authentic and real and true,” Davin insisted. Their gamble paid off: Green and Gold snagged audience awards at Austin and Heartland film festivals.

Whether betting on farms or protein bites, the McCaffreys blend grit with grace. Ed’s Instagram pivot to cinephile surprises no one. “I never really associated with a team before but the more I learned about the Packers and the more I’ve been exposed to Packers culture you can’t help to be a fan,” Lawlor said.

As Packers legend Vince Lombardi once said, “The strength of the group is the strength of the leaders.” For the McCaffreys? That group stretches from end zones to snack aisles—no Hollywood ending required.