“It hurts. This season was a dream, and nobody wanted it to end. We all wanted more. Detroit deserved more.” Dan Campbell’s wife, Holly Campbell shared a broken-heart graphic on Instagram with this painful message. Obviously, no one ever expected that the Detroit Lions would exit the playoffs so brutally—after a 45-31 upset loss against the Washington Commanders—despite their No. 1 seed. But it happened! It took some time to heal from the loss, but the Campbell couple is back with their off-field work—concentrating on giving it back to the community this time…

According to reports, Dan Campbell and his wife have collaborated with a $126.88 billion brand, not just for a random commercial tie, but philanthropic work for the people of Detroit…

On Tuesday, Holly shared a story on her Instagram announcing their huge investment. This new update featured a screenshot of a post with the headline – “Lions’ Dan Campbell, wife, and Starbucks team up to invest in Detroit youth.” Now half of the story you might have understood, but let us explain the rest to you.

No doubt, the couple has embraced the city not just as a team, but as a family. And with this move, they proved in a big way, as shared in Holly’s story. Through this partnership with the coffeehouse company, the couple donated $25,000 to the Downtown Boxing Gym (DBG), a non-profit organization for changing the lives of youth.

Ob February 3, Holly also shared a video on the social media platform where she was seen visiting DBG with some coffee cups in hand. “Everyone knows that Starbucks is part of our morning routine. But today, we’re teaming up to give back to the city we love. The city runs on grit and determination, and I am so pumped to be sharing something exciting with DBG. A very special place for Dan and I,” she said as she offered the gym’s owners an endearing gift, which we’ll take about later.

The caption to the post read, “#ad What started as our daily coffee routine turned into something bigger with @starbucks, giving back to Detroit’s DBG! This amazing org is helping kids thrive through tutoring, mentorship, athletics, and more. Dan and I are excited to support them and give back to our city. I had such a fun day out in the cold surprising the team with Starbucks!💙” 

In fact, the mother of two has always been inclined toward philanthropic purposes, having garnered multiple awards in the process, including the Industry Excellence Award, Leadership Recognition Award, and the Community Impact Honor.

This DBG isn’t just a gym. It’s a safe space where kids find mentorship, tutoring, and a real crack at a better future. That’s why Dan Campbell’s wife loved the platform, as it’s also evident in what DBG Executive Director Jessica Hauser said, “She really just fell in love with the fact that she said she walked around and could tell every young person was happy to be there, engaged with what they were doing. Adults were genuinely engaging with the kids. And then, as she learned more and more about the work we were doing — the fact that we try to address every possible need and close every gap that might be in front of a family — it just made sense.”

As per Hauser, from that point on, it’s been about building the relationship and engaging to see how to help support DBG’s future growth plans.

Having said that, do you know that the donation revelation with the brand has another interesting story!

Dan Campbell and Holly’s interesting announcement!

It was a connection during a coat drive. Holly was deeply moved by the DBG’s work. So, when Starbucks approached her for an ad campaign, Campbell’s better half saw an opportunity. She filmed at DBG. But what seemed like a simple shoot turned into a surprise – Holly handed DBG leaders a Starbucks cup revealing the donation, leaving everybody there in surprise. But wait, Campbell’s generosity didn’t stop there.

Earlier, Dan Campbell and Holly teamed up with Kathy Agnew, the wife of Lions’s assistant GM Ray Agnew. Together they donated 12 tickets to the Lions’s playoff game, raising over $15000 for DBG. With a growing waitlist of 2000 kids, every bit of support brings them closer to expansion.

For DBG, this wasn’t about money. It was about belief, which Holly and Dan Campbell gave them. And that’s what a real community looks like!