Micah Parsons has garnered widespread recognition by finishing third in the AP Defensive Player of the Year voting in 2023, behind Myles Garrett and T.J. Watt. The Cowboys’ decision to pick up Parsons’s fifth-year option for 2025 further solidifies his position as a key player in their lineup.

After earning his third All-Pro nod, Parsons will now represent a $44 Billion net-worth new brand. The brand’s lineup also features top quarterbacks like Patrick Mahomes. “Since his rookie year, Micah has distinguished himself a transformational player in the league with his relentless drive, unique and engaging personality and overall pursuit of greatness.” said the brand’s Vice President of Sports Marketing about Micah.

Micah Parsons expresses gratitude

The 24-year-old recently secured a significant partnership with Adidas. The brand expanded its football roster ahead of the NFL draft by signing promising rookies such as Michael Penix Jr. These young talents bring fresh energy to the brand’s lineup, representing the future of football.

Micah joins a select group of standout defensive players on Adidas’ NFL roster, including Chris Jones from the Chiefs and Josh Allen from the Jaguars. Expressing his excitement about the partnership, Parsons stated, “Since day one, I’ve wanted to be a global ambassador for the game, inspiring the next generation of athletes and fans around the world.” He added, “It’s very clear to me that Adidas is best aligned with my ambitions and career goals. The three stripes has already done so much for me, and I know that this is going to be special.”

This partnership with Adidas marks a significant milestone in his career, showcasing his growing influence and status both on and off the field. However, the linebacker has already secured multiple top-brand contracts before this.

The LB’s impressive brand portfolio

The 2021 Defensive Rookie of the Year, locked endorsement deals from brands like Nike, Bose, State Farm etc. Parsons is set to earn millions outside of football.

In addition to endorsement deals, he has diversified his business ventures. In July 2023, Micah announced his partnership with Premier Autos of Lubbock, a luxury auto chain specializing in pre-owned vehicles. Micah has also ventured into the retail space with an online shop featuring his customized “Lion Collection” line and other merchandise. This move allows him to connect directly with fans and capitalize on his brand.

But the Cowboys linebacker doesn’t stop there. He has also entered the world of podcasting, teaming up with Apple and Bleacher Report to launch “Edge with Micah Parsons.” This podcast provides a platform for Micah to discuss football, share his insights and opinions, and engage with fans on a deeper level.

As he continues to excel in his football career, his off-field ventures add another layer of success and opportunity. Whether it’s scoring touchdowns or striking deals, Micah Parsons proves he’s a force to be reckoned with in the world of sports and business.