Rules are meant to be broken. Hey, we aren’t suggesting that, but that’s exactly what Patrick Mahomes has been doing for years. We all are aware of how NFL players are not allowed to promote any alcoholic drinks as active players. But a mere rule can’t stop the star QB. He found a loophole and jumped right through it!

Coors Light on YouTube posted a commercial on June 26 featuring Patrick Mahomes. He was seen on top of a train, slowing inching ahead as the fast speed and snow created difficulty. Just as he finally stood on top of the train in a typical Hollywood fashion and exclaimed, “Looks like we’ve got company,” he heard, “Stop shooting!” A Coors Light producer had interrupted. What took place ahead was nothing less than a series of hilarious conversations that would make anyone laugh out loud.

Coors Light producer: “Stop shooting. Turn the cameras off! Kill the fan. (Walks up to Patrick Mahomes) Patrick, I can’t let you shoot this Coors Light commercial.”
Mahomes: “Why not? It’s really cool and high stakes.”
Coors Light producer: “It says so right here (shows a bunch of papers). No player shall be allowed to promote a beer while they play professional football, no matter how cool and high stakes it is. They even bolded that last part.”
Mahomes: “So that’s it?”

Right after this conversation took place, the director was dramatically disappointed and said, “This was supposed to be my big break.” On the same note, another crew member questioned, “What’s the return policy on 10,000 Patrick Mahomes figurines?”

Well, a wise man on the set then suggested the loophole of a time capsule. So, in a quite smart advertising style, ‘The Coors’ promised a long-lasting Mahomes engagement as the scene ended with, “Coors Light Time Capsule Commercial to be unearthed someday in the future when Patrick Mahomes finally has permission to promote our beer.”

Coors Light reunited with the Kansas City Chiefs QB in 2024, continuing the partnership that started in 2022. Apart from Mahomes, Matt Snell also once featured in a Miller Lite ad in the 1970s that helped the company achieve light beer fame. Additionally, Peyton Manning and his $3 million endorsement of Budweiser after the Super Bowl victory were almost along similar lines.

As the Coors Light commercial took the internet by storm, Patrick Mahomes also issued a statement, “Everyone knows I’m a Coors Light guy.”

According to Forbes, the commercial was apparently shot on April 9, in Dallas, Texas. Surprisingly, this isn’t the first time Molson Coors, the $10.28 billion company that owns ‘Coors Light’, has found the most creative way possible for a commercial featuring an active NFL player like Patrick Mahomes. The Chiefs QB has previously also starred in a famous “bear commercial.”

How Patrick Mahomes keeps getting away despite strict NFL rules

In the previous two commercials, Coors Light used the star quarterback in the promotion of its beverages again through smart advertising and brought wordplay into action. In 2023, instead of calling it Coors Light Beer, they opted for Coors Light Bear. In a minute-long video, Mahomes could be seen interacting with a bear as he spent his day enjoying golf, watching TV, hanging out on the beach, and so on. The advertisement ended with the QB playfully adding, “Coors Light Bear. The world’s most refreshing bear.”

Before this, in 2022, the company also promoted Coors Light through a flashlight. Disclosing that since NFL active players cannot promote alcoholic drinks, Patrick Mahomes was made to promote a flashlight, all with the qualities of a beer in a funny manner as loopholes were found in this rule.

Mahomes said, “This summer I’m excited to team up with Coors Light again to debut ‘The Coors Light. It’s a legit flashlight. It’s made with high-quality steel. So it feels cold, like the Rocky Mountains.”

In addition to these hilarious advancements, the 28-year-old also partnered with the beer company in late April 2024 for a charity golf tournament. The Texas native sold his own ‘Dad Bod’ merchandise in partnership with Coors Light, with the proceedings going to the ’15 and Mahomies Foundation.’

Even Pat’s Chiefs teammate Travis Kelce was present during the event with his superstar girlfriend, Taylor Swift. The billionaire singer auctioned off four tickets to her ‘Eras Tour’ concert, reportedly bringing in a massive $80,000 that also went to charity.