The Broncos brought in the legendary coach Sean Payton in 2023 to change their fortunes. End result? Failure. He couldn’t push the QB Russell Wilson and others to qualify for the playoffs. Things changed last year when they drafted Oregon QB Bo Nix in the first round (12th overall). Since then, he has been touted as a franchise player. The hero who will rescue the sinking ship! And he did exactly that by leading Denver into the playoffs after 9 long seasons. Everyone in the Broncos camp is excited about the coming season now.

Broncos President Damani Leech attended the NFL Annual Meeting on March 31 and looked happy while talking to reporters. He hailed Bo Nix as their hero and said, “Simply put, good football is good for business. I think when you have a great quarterback and you have a defensive player of the year like Pat Surtain II, I think that’s good for business. I think fans want to come out and watch them play, I think partners want to be a part of the Broncos, be part of Broncos country, I think all of that is great.”

After starting last season with back-to-back losses, Box Nix won 3 games in a row. By the end of week 8 in October, they had won 5 games and lost 3. Sports Business Journal surveyed the jersey sales and revealed that in October, there was a 180% increase in jersey sales from 2023 to 2024. But things didn’t stop there. The team store revenue was also more by 85% from the same period in 2023.

Guess whose jerseys were in most demand? Bo Nix and Pat Surtain II. Fans love the orange and blue jerseys. Even their franchise valuation increased 8% from 2023 to 2024. It was a significant increase. Moreover, they have gotten in new investment partners to construct a new stadium. That’s great for the franchise, fans, and community alike.

While the President praised the quarterback, he also thanked the players for believing in their ownership. There was a special message for the locker room.

Broncos Prez. gives a message to players

Damani Leech was also excited about the newfound belief in the players. The credit goes to the HC Sean Payton and, to a smaller extent, the QB Bo Nix. While talking about the NFLPA survey, Leech added, “I think it’s great to get feedback, period. It’s great getting feedback from players and understand. What are the things they like? What are the things that are pain points?”

There was one special thing about the NFLPA survey of 2024. While the players were fine or not fully happy with the services, they were highly appreciative of the ownership group. The owner Rob Walton got 9.6/10 from the players. The Walton-Penner Family Ownership Group, to be precise. It was the fourth-best ranking in the NFL with an A grade. It’s also only one of three ownerships to be ranked in the top 5 in each of the last two years.

Overall, the Broncos got the 16th rank in the league. The President added, “We say we want this to be the best team to play for, work for, and cheer for. We mean it.” He revealed how they have added the family room for the players. But there’s a wider view to see. Now, Sean Payton can assure players that their demands are being listened to.

For the coming year, they have a bigger plan in the making: Reach the next level. In 2024, the Bills eliminated the Broncos in the wildcard round. Even getting to a divisional title bout would be one big step towards progress in 2025.