Ed McCaffrey’s life is anything but ordinary. Known for his time as a Denver Broncos wide receiver, where he helped secure two Super Bowl victories, Ed has now taken a bold step into the business world.

In 2024, Ed and his wife, Lisa, founded McCaffrey Brands in Denver. They started with a simple idea: selling spicy yellow and chipotle mustards. Now, they’re expanding their food lineup with a new product — protein bites. Recently, Ed shared an update with his followers about this exciting new chapter. This is more than just a career change; it’s a fresh way of blending passion and entrepreneurship.

During the hype of the NFL draft season, Ed reached out to fans for help with something unusual – mustard. Yes, mustard! Sharing Starcade Media’s post praising @McCaffreyBrands yellow mustard, Ed urged everyone to “Spread the Mustard! 🙏” But how did this NFL star turn into the Mustard Man? Well, it’s quite a journey!

But wait — it’s not just about mustard for Ed McCaffrey. This Colorado Sports Hall of Famer is gearing up to launch a new line of snacks called McCaffrey Protein Bites. These tasty treats will hit King Soopers, DICK’S Sporting Goods, and Scheels stores nationwide by the end of 2025. Ed and his wife, Lisa, have always been on the lookout for healthy snacks to fuel their four athletic sons. From backyard games to professional sports. And so, McCaffrey Protein Bites were born, packed with the nutrition needed to excel in any sport.

At the core of McCaffrey Brands lies a legacy of sporting greatness and strong family values. Ed and Lisa have instilled their love of sports and healthy eating in their sons: Christian (49ers), Max (Dolphins), Dylan (former Michigan QB), and Luke (Commanders). Driven by their passion for food and athletics, McCaffrey Brands is a blend of Ed’s competitive spirit and culinary flair. From their popular Rocky Mountain Mustard line to their new protein-rich snacks for active lifestyles. Every product reflects the family’s commitment to quality.

And despite diving into business, McCaffrey hasn’t forgotten his NFL roots — just check out his recent wild comment on George Kittle’s contract extension!

Ed McCaffrey’s 10-word take on Kittle’s big payday

T͏he͏ 49ers͏ have secured the͏ir star tight end, George Kitt͏le,͏ with a m͏a͏s͏sive͏ four-year, $76.4 mi͏lli͏on contract ͏extension, ma͏kin͏g h͏im the highest-͏pa͏id͏ player at his posi͏tio͏n in the ͏NFL. This move has caused quite a stir in the football world. Kittle broke the news during an episode of Bussin’ With The Boys, a podcast hosted by former NFL players Taylor Lewan and Will Compton. The deal includes an impressive $40 million guaranteed, featuring a $35 million signing bonus and an additional $5 million due in 2027. Opinions on the contract vary widely, but one die-hard 49ers fan summed it up simply: pure excitement. ͏

C͏hr͏is͏tian Mc͏Caffrey’s ͏father, Ed McCaffrey, couldn’t contain his joy about George Kittle staying with the team. In just ten words on Twitter, he summed it up: “Awesome! Win-Win-Win for George, the Niners, & #FTTB.” The dynamic duo of McCaffrey and Kittle has been a game-changer for the 49ers’ offense, making them a nightmare for opposing defenses. As go-to targets for quarterback Brock Purdy, both excel at gaining yards after the catch.

By extending Kittle’s contract, the 49ers have shown unwavering confidence in his abilities. Especially as he approaches the milestone age of 30 in the NFL. The deal follows some initial concern when Kittle skipped the team’s first voluntary workout last week. But those worries disappeared when he returned to practice that Friday.

Niners GM John Lynch praised Kittle’s leadership and dedication, saying: “George’s leadership, enthusiasm for the game, for his teammates, and the Faithful are truly unique and special. He is an outstanding representative for the 49ers on the field and off the field, with his investment in local and military communities. He takes great pride in his role and has put in the work to be one of the best tight ends in the NFL.” 538 receptions and 45 TDs for 7,380 receiving yards in 8 seasons speak a lot about his abilities, indeed.

Undoubtedly, with this new contract, Kittle is now committed to the 49ers through 2029, giving fans plenty to look forward to as he and McCaffrey continue their powerful partnership on the field.