Amazon Prime flipped the script forever and opened a door that cannot be closed. The Super Bowl saw more than 100 million viewers just from America. After the SB concluded, Prime decided to step it up and make the NFL playoffs exclusive. Money can buy anything, and Amazon has some ideas to execute.

But what about Peacock? They had the exclusive rights to steam, and it was only available online. Prime might have found the situation lucrative enough to decide to overthrow Peacock and capitalize on the situation. Joe Pompliano’s latest post on X dives into the details of this new venture from the NFL and Amazon.

Amazon Prime and the NFL are “exclusive” BFFs

Pompliano pointed out that Amazon Prime and the NFL have agreed upon the rights to an exclusive playoff streaming-only game. Per him, the deal amounts to about $150 million. Alex Sherman of CNBC initially broke the news. The agreement is also a 36% increase from what Peacock paid the NFL to obtain exclusive rights. They paid a hefty $110 million to get the broadcasting rights to a wild-card playoffs game.

Not only did Amazon outdo Peacock with this one move, but they also raised the bar higher for the next broadcasting channel in the line for exclusive streaming rights. That price may be $200 million next year if some other company tries to make the same request to the NFL. Also, such a surge in streaming license prices might mean the end user will have to cough up more money than usual to watch a playoff game.

However, such a scenario will attract a considerable ROI in the future. We saw it with Paramount+ having exclusive streaming rights to the Super Bowl LVIII this year.

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How Paramount+ broke the internet

CBS Network owns Paramount+. While most of the world was busy watching football on TV, it was Paramount+ that made it more internet-friendly. Super Bowl LVIII became one of the most streamed live events in the internet’s history. The streaming service made about $600M from the SB ad sales. Before Paramount+, it was FOX raking all the profits in.

The streaming service was responsible for one-fifth of Super Bowl views, reaching an audience of about 23 million people. However, Prime being a much more popular streaming service would mean more people would sign up to watch this Super Bowl because of Amazon’s business model. One Prime membership allows people to shop on Amazon and watch content online.

For business analysts, this plan might appear fail-safe. What do you think?

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