The current NFL season is going to go down in history for all the right reasons. Following Thanksgiving Day, Amazon is going to broadcast the NFL’s first-ever Black Friday game. Why is that a big deal? First of all, football games are usually not held on Black Friday due to the occupancy of the spectators. But there’s a legal aspect as well since the NFL has been prohibited from holding games on Fridays after 6 p.m. ET. This is due to the fear that most people would watch the NFL games only, drawing viewers away from college football games.

But in the recent update, Amazon offered the NFL $100 million for the Black Friday game, deciding to put it at 3 pm ET to skirt the rule. What’s in it for Amazon? A lot it seems, and it is on its path to make a windfall profit if things go as planned.

Amazon will rake in millions in ad revenue

@JoePompliano took to X to break down the finances behind the deal. Thanksgiving Day football draws in a lot of eyeballs. The average revenue of the 2022 season was 33.5 million viewers. The New York Giants vs. Dallas Cowboys drew 42 million viewers this year. Comparing this with Basketball, on Christmas Day last year, the NBA had just 4.27 million viewers.

Now Amazon’s move is set to steal market share from physical stores. Amazon’s first Thursday Night Football led to more Prime sign-ups than any other 3-hour window in the company’s history. The $1.52 trillion company is also charging twice as much for their TNF broadcast from companies seeking to place 30-second ads. The cost of a 30-second commercial for TNF is $440,000, while for Black Friday it is $880,000.

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Amazon will let viewers buy right from the ad!

Amazon will leverage its new advertisement strategy called “audience-based creative.” Just like a Facebook user sees ads targeted towards their likes and dislikes, people watching the Black Friday game will be shown ads relevant to them. For example, let’s say there are two users. One is a Prime subscriber, while the other is not. Ad Age reported that in such cases, Bose, an audio company will show different ads that are relevant to each type of audience.

But the interesting thing is that the ads will also be shippable. Viewers will be able to directly click on the product shown in the commercial and it will be added to their cart. Companies like Apple and Amazon are only going to shell out more cash for sports broadcast rights. And this “audience-based creative” could change marketing forever. But fans will be hoping this will not change the experience of the game!

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