Swifties love to follow the pop-singer’s every move. And recently she was seen standing in front of the skybox during the Chiefs vs Bengals game, watching her beloved and his team play on the field below. Her increasing interest in American football has allowed the Swifties to catch up with the most popular American sport.

Swift’s most recent appearance during an NFL game was when the Super Bowl champions played the Cincinnati Bengals on Sunday, the 15th. The success of the broadcast on CBS may be attributed to Swift’s presence in the private suite high above.

For the entirety of the match, the camera crew did a great job of capturing the pop star’s reaction to some of the game’s interesting moments. Watching her enjoy the game probably attracted the attention of some of her most loyal fans because the viewership received a huge boost.

The game even broke a few viewership records. First, there were 28 million viewers who tuned in to watch their favorite teams play last weekend, just for this game. These numbers made this match-up the most-watched September ‘NFL on CBS’ game since 1998. It also became the most-watched telecast on a single network since Super Bowl 58.

Surely, the athletes involved deserve their due credit because the majority of the viewers must have been the people who already loved watching American football. However, you can’t deny how Taylor Swift’s involvement must have influenced the views. Earlier this year, as per Apex Marketing, Taylor Swift helped generate an additional $331.5m in brand value for the Chiefs and NFL. Her rising involvement in the sport is definitely helping it thrive better than it already was.

Chiefs QB acknowledges Taylor Swift’s role in the NFL’s rising viewership

It was a surprise to the world when Taylor Swift and Travis Kelce began dating. However, seeing their connection on screen was a delight that both Swifties and NFL viewers enjoyed. Given their relationship status, one would expect Kelce to be appreciative of his girlfriend.

He hasn’t failed to mention how she is developing a keen interest in the sport and has been “drawing up plays for the team’s offensive playbook.” These are yet to be approved by the head coach. Of course, the tight end is in awe of his lover, but this amusement doesn’t stop at him and extends to the team’s quarterback as well. Taylor Swift captured the heart of the girl-dad, Patrick Mahomes, who was genuinely impressed by the globally popular songwriter.

Needless to say, Mahomes may be familiar with her work because his daughter is a fan of Swift and her albums. Despite his initial thoughts on her, he made sure to appreciate her presence during Chiefs’ games because it is good for business, and it means a lot to him that she is taking such an interest in the sport. This experience has “been special” to him because Tay Tay is “the most famous person in the world.” Even Patrick Mahomes agrees with the fact that the singer has a hold on the world which helps their games reach greater masses.