After Ditching Patrick Mahomes for $2.6B Firm, Randi Mahomes Backs Son’s 1st Steps in $400 Billion Industry

Patrick Mahomes has a long portfolio of business ventures and investments. From energy drinks such as Prime to fast-food chains like “Wat A Burger,” the Kansas City Chiefs has endorsed many brands since his NFL fame. The latest is a coffee venture, Throne Sport Coffee.

However, as people expected momma Randi Mahomes to support him in his new venture, the mother of three decided to ditch the brand. She instead promoted the $2.6 billion worth, Patrick’s favorite brand, “Wat-a-Burger” and its newly launched all-new iced coffee. However, now, after side-stepping Mahomes’ newest coffee venture, Randi is back to show her support for Mahomes’ Throne Sport Coffee.

Randi is proud of her son Patrick Mahomes!

Although Randi Mahomes side-stepped Patrick Mahomes’ newest coffee venture, Throne Sport Coffee, she now appreciated the quarterback’s involvement with the brand. And there is a big reason to cheer for the Mahomes family! In a recent Instagram story, Randi shared a video of Throne Sport Coffee’s premium charged iced coffee box, that consisted of four flavors of iced coffee, a brand’s merchandised cap, and Patrick Mahomes’ signed note.

The note reads: “No matter what your daily grind looks like, you deserve a coffee that works as hard as you do! That’s why the team and I created Throne SPORT COFFEE, “COFFEE PLUS+” to help get you going and keep you going, no matter your game. Try it out and let us know what you think by tagging @sportcoffee and @patrickmahomes.” Mama Mahomes shared the video with a caption, saying, “SO PROUD OF MY SON! GO CHECK OUT @SPORTCOFFEE @PATRICKMAHOMES.” This brand’s beverage was launched on May 16, and claims its proprietary “Coffee Plus+ formula which is the difference-maker an active adult or athlete has been looking for!”

According to the NCA report, “In 2022, the coffee industry in the US had a total economic impact of $343.2 billion, which is a 52.4% increase since 2015. Consumers spent almost $110 billion on coffee that year.” So, who could avoid investing in billion industries? Given the opportunity, Mahomes stepped into this $400 billion (on average) beverage industry, and guess what? Since his partnership, the brand’s name has boosted in the market, making Randi even prouder.

Patrick Mahomes’ investment became Amazon’s No. 1 seller!

Patrick Mahomes invested in Throne Sport Coffee and promoted it wearing a merchandised T-shirt. Shortly after his promotion, it became the best-selling ready-to-drink coffee on Amazon within hours. This success added to Mahomes’ investment portfolio and highlighted his influence.

Michael Fedele, the brand’s Founder and CEO, noted the significant impact of the quarterback’s endorsement, calling it “quiet a bump.” On the brand’s website, Mahomes expressed his pride for being a part of the brand, saying, “We have been working on creating the perfect product for those who are always on-the-go, who are looking for a natural energy source with added benefits and I couldn’t be more excited about being in on the ground floor of building this brand.”

Indeed, Patrick Mahomes’ popularity demonstrates his powerful role in promoting brands, and his influence on the fanbase.